Soy Collection

Why Soy?

“In the early ’90s, there was a buzz about the health benefits of soy, but there wasn’t much talk about its effects on the skin. We researched the natural ingredient for a few years and introduced soy to the beauty market in 1999. As our first venture into skincare, the Soy Collection continues to hold a special place in our hearts.”

―Lev Glazman and Alina Roytberg, fresh founders

Ingredients That Work

Explore the Collection

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Black tea Newness Eye Serum Image

Soy Face Cleanser 20th Anniversary Limited Edition

Our best-selling face wash with soy proteins that cleanses and removes makeup—without stripping the skin—in a limited-edition 20th anniversary size.

$42

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How to Use

  1. Squeeze into damp hand
  2. Massage in circles to remove makeup and impurities
  3. Rinse with water for clean, supple skin
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Your Daily Essentials

Soy Face Cleanser: gently wash away the day's dirt, grime & makeup

Black Tea Kombucha Facial Treatment Essence: protect from pollution & boost luminosity

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Why Our Cleanser is #1

  1. Effectively cleanses and removes makeup
  2. Leaves skin feeling supple
  3. Soothes, softens, and balances skin

$38

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The Proof

Soy face cleanser

100%

reported it thoroughly removed face makeup

97%

felt their skin was more supple

93%

said it soothed and softened the skin

reported it thoroughly removed face makeup

felt their skin was more supple

said it soothed and softened the skin

*self-assessment on 29 subjects for 4 weeks

#SoyObsessed

When you love something so much, you want to share it.

The Stories Behind the Products