New Size!
Double the Rose Moisturizer for only $68 ($84 value).
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Our #1 Cleanser

Soy Face Cleanser is now available in a larger value size!

Tiny but Mighty!

Meet our Mini Loves discovery kit.

Anti-Pollution Essence for Luminous Skin

New Limited-Edition Kombucha Essence





Blue Skies Ahead

Learn how fresh is supporting our community during this uncertain time.

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The Stories Behind the Products

Our Difference

At fresh, we believe in healthy skin. And to us that means listening to its cravings. Your skin will tell you what it needs, and we’ll tell you what works.

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Explore our Blog

We’ve created a beauty blog where all things fresh—trends, inspirations, behind-the-scenes, promotions, and exclusive interviews—are in one place.

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When you love something so much, you want to share it.