BEFORE & AFTER
THE STORY
Sugar is a natural humectant known to prevent moisture loss. fresh founders Lev & Alina both grew up with sugar as a home remedy, used by their grandmothers to soothe scrapes. Seeking to pass on their shared ritual, they found a way to transform the familiar ingredient into a beauty essential.
Starting with sugar cane stock & beet root, sugar is combined with fatty acids to create an ingredient that blends more easily with skin & delivers long-lasting hydration. We call this our activated sugar—essentially, sugar made good for your skin, and proven to keep it hydrated, longer.
¹instrumental test, 11 subjects, after 1 application
COMMON QUESTIONS
Your lips don’t have the same natural defenses as the rest of your skin—they lack oil glands and are particularly prone to hydration loss over the course of a day. Having a strong barrier helps to maintain moisture & protect against external stressors, resulting in lips that feel softer, smoother, and more defined.
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