Our #1 Cleanser
Soy removes makeup (even mascara!) without stripping
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New! Sugar Hydrating Lip Balms

A pop of juicy hydration

Tiny but Mighty!

Meet our Mini Loves discovery kit.

Anti-Pollution Essence for Luminous Skin

New Limited-Edition Kombucha Essence





Feeling is Believing

Fresh creates beauty products that perform with experiences that transform.

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The Stories Behind the Products

Our Difference

At fresh, we believe in healthy skin. And to us that means listening to its cravings. Your skin will tell you what it needs, and we’ll tell you what works.

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Explore our Blog

We’ve created a beauty blog where all things fresh—trends, inspirations, behind-the-scenes, promotions, and exclusive interviews—are in one place.

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When you love something so much, you want to share it.