Limited-Edition Sugar Caramel Hydrating Lip Balm
The sweetest balm with the freshest ink
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Celebrate Lunar New Year

Wishing you good luck and great skin

Limited-Edition Value Sets

To gift—or to keep!

Unlock the Power of Super Lotus

Targets first signs of aging





Feeling is Believing

Fresh creates beauty products that perform with experiences that transform.

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The Stories Behind the Products

Our Difference

At fresh, we believe in healthy skin. And to us that means listening to its cravings. Your skin will tell you what it needs, and we’ll tell you what works.

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We’ve created a beauty blog where all things fresh—trends, inspirations, behind-the-scenes, promotions, and exclusive interviews—are in one place.

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