A 24-hour hydrating1 lip balm powered by activated sugar that offers sheer-to-buildable color with a smooth, buttery texture.
1instrumental test, 11 subjects
INGREDIENTS
,
cranberry seed oil,
grapeseed oil,
vitamins c & e,
activated sugar
BENEFITS
RESULTS
proven hydration even as color wears1
agreed it moisturizes, softens & protects against dryness2
agreed lips look & feel smoother1
1instrumental test, 11 subjects
2self-assessment, 62 subjects, 4 weeks
HOW TO USE
HOW TO USE
BEFORE & AFTER
THE STORY
Sugar is a natural humectant known to prevent moisture loss. fresh founders Lev & Alina both grew up with sugar as a home remedy, used by their grandmothers to soothe scrapes. Seeking to pass on their shared ritual, they found a way to transform the familiar ingredient into a beauty essential.
Starting with sugar cane stalk & beet root, sugar is combined with fatty acids to create an ingredient that blends more easily with skin & delivers long-lasting hydration. We call this our activated sugar—essentially, sugar made good for your skin, and proven to keep it hydrated, longer.
¹instrumental test, 11 subjects, after 1 application
COMMON QUESTIONS
Activated sugar is derived from sugar found in beet root & cane stock. Activated sugar is a natural humectant and is scientifically proven to have a long-lasting hydrating effect while conditioning, nourishing, and softening.
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