The Fresh Promise

We never compromise.


The fresh promise is a pledge that our products are safe, effective, and sensorial. This is our promise to you…a promise we’ve kept since 1991.

Fresh adheres to strict international safety regulations. At our world-class laboratory, over 200 scientific experts explore new ingredients, technologies, testing methods, and formulation techniques. We do whatever it takes to give you the best experience, even if it means 6 years to develop a single product.

And of course our skincare is formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicones D4 & D6, hydroquinone, triclosan, and triclocarban. In fact, we ban hundreds of ingredients and regularly update this list.

We’ve always done this because we respect your skin. And we promise we always will.