Fresh’s exclusive ingredient, this fine white clay purifies and balances the skin, minimizes the appearance of pores, and reduces oil on the skin’s surface. Native to Nocera Umbra, Italy, where it has been used in treatments since the 6th century B.C., it works to remove impurities that could clog pores, helping to clarify the complexion. The clay is rich in a variety of minerals, which give it soothing and absorbent properties.
“Our discovery of Umbrian Clay began with a close friend of ours who lives in Italy. She suffered from severe skin blemishes and spent many years trying everything she could to treat her condition. Nothing worked—until she came upon an ultra-fine clay in a local herbal store. She mixed it with water and began using it as a weekly mask. The next time we saw her, we couldn’t believe our eyes. Her complexion was not only clear but completely flawless. And so began our search for the origins of this seemingly miraculous clay. We traced it back to the small Italian town of Nocera Umbra, the sole source, and learned that it has been the basis of therapeutic treatments for centuries.”