Your points balance will be frozen as of October 23, 2025 and purchases will no longer accumulate Fresh Family Rewards points. Existing members are eligible to redeem their points balances on Fresh Funds until they expire. All points will expire by December 31, 2026 (or earlier if two years have passed since your last purchase). Before it’s gone, we’re making exciting new perks available to you, like unlimited points redemption per calendar year and new points redemption tiers!
How do I redeem my Fresh Rewards points?
Turn your points into Fresh Funds. Redeem for instant discounts at checkout.
200 points = $5 Reward
500 points = $20 Reward
1,000 points = $50 Reward
NEW 1,700 points = $75 Reward
NEW 2,000 points = $100 Reward
We no longer have a cap on how many points you can redeem per year.
You can continue to redeem points for Fresh Funds until your points expire.
Limit one cash reward redemption per order.
Log in to your account and check your points balance today!
Will I still receive a Fresh Rewards birthday gift?
Yes. If you have a valid birthday on file and are enrolled in Fresh Rewards prior to October 22, 2025 then you are still eligible to redeem a birthday gift during your birthday month.
To redeem your birthday gift online, log into your account and make a purchase of $40 or more during your birthday month.
Offer is redeemable once and is valid only for accounts with purchase activity in the last 12 months prior to the start of the member’s birthday month.
Terms & Conditions:
Fresh Funds: Fresh Funds rewards are instant discounts applied to the purchase of merchandise (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) at any Fresh shop in the United States and/or on fresh.com in exchange for the redemption of points. The Fresh Funds rewards are not cash; have no cash value without a purchase; and may not be altered, sold, bartered, transferred, or redeemed for cash. You must be logged into your account to redeem your reward. You may use one reward per transaction; any remaining amounts will not be eligible for redemption or retention. Fresh Funds cannot be applied to a previous purchase. Fresh Funds rewards may be combined with certain promotions and offers where specified by Fresh but cannot be combined with the Birthday reward. Fresh Funds rewards cannot be applied to the purchase of gift sets at Fresh shops.
Birthday offer: Valid only for accounts with purchase activity in the last 12 months prior to the start of the member's birthday month. The birthday reward is not cash; has no cash value without a purchase; and may not be altered, sold, bartered, transferred, or redeemed for cash. The birthday reward cannot be applied to a previous purchase. The birthday reward cannot be combined with other dollar-off or percent-off sitewide offers and Fresh Funds rewards. $40 purchase minimum excludes the purchase of certain promotional items, eGift cards, taxes, and shipping fees. Your cart must contain eligible merchandise and total greater than $40 for the discount to apply. Check your purchase total before submitting to confirm the discount is applied.