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Fresh Rewards F.A.Q.

What is the Fresh Rewards program?

Fresh Rewards is our loyalty program. For every dollar you spend on merchandise net of promotions and discounts (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) at any Fresh shop in the United States and/or on fresh.com, you receive one point.

Who is eligible to join Fresh Rewards?

Membership is limited to individuals only, and is limited to one account per individual. A valid email address is required to register for the program. You must be 18 years or older and a legal resident of the United States. By signing up for the Fresh Rewards program, you agree to be bound by these Terms and Conditions. The program is void where prohibited by law.

What does it cost to join Fresh Rewards?

Enrollment is free. No purchase is necessary to become a member of Fresh Rewards.

How do I enroll in the Fresh Rewards program?

You can join the Fresh Rewards program online or at any Fresh shop in the United States. To enroll online, go to fresh.com/us/accountcreate and click on the ‘Create an Account’ button. You also have the opportunity to enroll after completing an online purchase. To enroll at one of our Fresh shops in the United States, please notify one of our Fresh beauty advisors, and he or she will help you sign up.

How do I earn Fresh Rewards points?

You earn one point for every dollar you spend on merchandise net of promotions and discounts (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) purchased online at fresh.com or at any Fresh shop in the United States. Points accrue automatically when you make a purchase; you must be logged into your Fresh Rewards account for points to automatically accrue for your fresh.com purchases. When purchasing items at our Fresh shops in the United States, let a Fresh beauty advisor know that you are a member of Fresh Rewards by giving them your registered email address. Fresh Rewards points have no cash value and can only be redeemed for rewards.

How do I access my Fresh Rewards account?

Your Fresh Rewards account can be accessed on fresh.com simply by logging in with your registered email address under the ‘My Account’ button at the top of the webpage, fresh.com/us/login. If you need assistance, please visit our Help Center, fresh.com/us/customer-service/ContactUs.html. Send a Message to Customer Service, select Fresh Rewards from the options, and reference the email address registered to your Fresh Rewards account.

How do I redeem my Fresh Rewards points?

When you are logged into your account, you can check your status, point balance, and activity at any Fresh shop in the United States or on fresh.com, as well as redeem points for rewards. When you redeem, your points will be deducted from your Fresh Rewards account.

Do my Fresh Rewards points expire?

As long as you have made a purchase at a Fresh shop in the United States or on fresh.com within the last 24 months, your points will remain active. Your points will expire after 24 months of inactivity.

Can I earn points for purchases made prior to enrollment?

Points cannot be retroactively accrued for purchases made prior to enrollment in Fresh Rewards.

How do I receive my Fresh Rewards welcome samples gift?

All Fresh Rewards members are eligible to receive a welcome gift from any Fresh shop in the United States or fresh.com upon enrollment. We regret that we are unable to send the welcome gift from fresh.com without an online purchase of $1 or more at the time of redemption. When picking up your welcome gift at one of our Fresh shops, please make sure to let one of our beauty advisors know that you are a Fresh Rewards member by providing your registered email address. No purchase is necessary to receive your welcome gift at a Fresh shop. Limit one welcome gift per member.

How do I use my Fresh Rewards birthday gift?

To be eligible for a birthday gift, you must have a valid birthday on file and your account must show purchase activity within the prior 12 months. Only one birthday reward per member per year.

The birthday reward cannot be combined with other promotions and Fresh Funds rewards. The birthday reward cannot be applied to a previous purchase. The birthday reward cannot be applied to the purchase of gift sets at Fresh shops. The birthday reward is not cash; has no cash value without a purchase; and may not be altered, sold, bartered, transferred, or redeemed for cash. The birthday reward is subject to change, alteration, or termination by Fresh at any time.

To redeem your birthday gift online, simply log into your account and make a purchase of $40 or more (excluding the purchase of gift sets, certain promotional items, egift certificates, gift cards, taxes, and shipping fees) at any time during your birthday month. Your cart must contain total eligible merchandise greater than $40 in order for the discount to apply. Check your purchase total before submitting to confirm the discount is applied.

Likewise, you can redeem your birthday gift in a Fresh shop at any time during your birthday month with a purchase of $40 or more (excluding the purchase of gift sets, certain promotional items, egift certificates, gift cards, taxes, and shipping fees). Simply alert a Fresh beauty advisor that you are a Fresh Rewards member during checkout by providing them with your registered email address.

All Fresh Rewards members are also eligible for Double Points (receive two points for every dollar spent net of promotions, discounts, taxes, and shipping charges) on their first transaction during their birthday month at any Fresh shop in the United States or fresh.com.

What are Fresh Funds?

Fresh Funds rewards are instant discounts applied to the purchase of merchandise (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) at any Fresh shop in the United States and/or on fresh.com in exchange for the redemption of points. You can redeem each Fresh Funds reward up to two times per membership year (i.e., 2 x $5 Reward; 2 x $10 Reward; 2 x $50 Reward). The Fresh Funds rewards are not cash; have no cash value without a purchase; and may not be altered, sold, bartered, transferred, or redeemed for cash. The Fresh Funds reward is subject to change, alteration, or termination by Fresh at any time.

How do I redeem a Fresh Funds reward?

To redeem a Fresh Funds reward, select an available reward from your account during check out. You must be logged into your account to redeem your reward. You may use one reward per transaction; any remaining amounts will not be eligible for redemption or retention. Fresh Funds cannot be applied to a previous purchase. Fresh Funds rewards may be combined with certain promotions and offers where specified by Fresh but cannot be combined with the Birthday reward. Fresh Funds rewards cannot be applied to the purchase of gift sets at Fresh shops.

What benefits do I get with Freshie status?

Freshie members enjoy the benefit of free ground shipping with no order minimum for one order of your choice, online or in-store. Freshie members are eligible for a birthday reward as long as they have positive purchase activity in their account within the prior 12 months. Freshie members also receive access to exclusive members-only discount events.

What is Family status?

Fresh Rewards members who spend a combined minimum of $200 on merchandise net of promotions and discounts (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) at any Fresh shop in the United States and/or on fresh.com within a 12 month period will earn Family status. Family status is only valid for the 12 month period following the date of your qualification. Once this 12 month period expires, you must requalify annually for Family status.

What additional benefits do I get with Family status?

Family members enjoy the benefit of free ground shipping with no order minimum for one order of your choice, online or in-store. Family members also receive access to exclusive members-only discount events, birthday reward, and occasionally, Fresh offers Fresh Family members additional gifts and promotions.

What is Forever status?

Fresh Rewards members who spend a combined minimum of $700 on merchandise net of promotions and discounts (excluding the purchase of egift certificates, gift cards, taxes, and shipping fees) at any Fresh shop in the United States and/or on fresh.com within a 12 month period will earn Forever status. Forever status is only valid for the 12 month period following the date of your qualification. Once this 12 month period expires, you must requalify annually for Forever status.

What additional benefits do I get with Forever status?

As a valued Forever member, you receive access to exclusive members-only discount events, birthday reward, and occasionally, Fresh offers Forever members additional gifts and promotions. Forever members also enjoy the benefit of free ground shipping with no order minimum both online and in-store.

How can I view my Fresh Rewards account?

To view your Fresh Rewards account, simply log in to your online account at fresh.com/us/login and click Rewards under your profile.

How can I earn multiple Fresh Rewards points?


All Fresh Rewards members are eligible for Double Points (receive two points for every dollar spent) on their first transaction at any Fresh shop in the United States or fresh.com during their birthday month.

Additionally, Fresh occasionally offers Fresh Rewards members the opportunity to receive multiple points for purchases at Fresh shops in the United States and on fresh.com. Keep an eye out for these limited-time offers and events.

Can I combine my rewards?

Rewards cannot be combined unless specified. Any promotion where Fresh Rewards members receive multiple points for purchases at Fresh shops in the United States and on fresh.com, including during their birthday month, as well as any other discount, may not be combined. These offers are also not valid with any other promotions unless specified.

What happens to my Fresh Rewards points if I return merchandise?

If any item for which you earned points is returned, the points earned in connection with that purchase will be deducted from your account. Any points redeemed in connection with a purchase (i.e., points redeemed for Fresh Funds) are forfeited.

What happens if I return merchandise from an order on which I used a Birthday reward or a Fresh Funds reward?

Upon return of merchandise, Fresh will refund the price actually paid after applying the discount. Exchanges of the same item will be credited for the full transaction value including the discount. Rewards used in connection with that purchase will be forfeited and not credited to the account.

How do I reactivate my Fresh Rewards account if I’ve canceled my membership?

If you've canceled your membership, you can reactivate it at any time by contacting Customer Service. Please visit our Help Center, fresh.com/us/customer-service/ContactUs.html. Send a Message to Customer Service, select Fresh Rewards from the options, and reference the email address registered to your Fresh Rewards account.

What if I have additional questions or concerns?

If you have any additional questions or concerns, please visit our Help Center, fresh.com/us/customer-service/ContactUs.html. Send a Message to Customer Service, select Fresh Rewards from the options, and reference the email address registered to your Fresh Rewards account.