fresh’s Hydration Heroes

Brittan Bates

Global Brand Storytelling

4 min read

Expert Advice

The most hydrating skincare ingredients for a natural glow.

Lineup of Fresh Rose Toner, Serum and Face Cream against light blue background

We all want visibly plump, dewy skin but the skincare product journey to awaken it can sometimes be overwhelming. We’re here to help. We’ve curated a list of hydration heroes that will transform your skin into a wellspring of moisture. So, you can have that natural glow year-round.

Types of moisturizers

Keeping skin hydrated is about more than just drinking water; your skincare ritual plays an important role, too. There are three main moisturizing categories that your favorite hydrating ingredients fall under to attract moisture, retain it, or prevent its loss from the skin.


Best for: Normal, oily, or combination skin.

We like to call humectants the “moisture magnets.” They work their magic by attracting water from the air and deeper layers of the skin to the outer layer of the skin, providing a plumping and moisturizing effect. Glycerin: A classic ingredient known to draw moisture into the skin.

● Hyaluronic acid: A powerhouse that can hold up to 1,000 times its weight in water.

● Aloe Vera: Renowned for its soothing and moisture-attracting properties.

● Sugar: The iconic natural ingredient we introduced to the beauty industry, it’s proven to deliver long-lasting hydration and seal in moisture.

Learn more about everyone's favorite hydration heroes.


Best for: Dry skin or aging skin.

If you’re looking for a soft, supple, and smooth complexion, emollients are your best friend. They fill in the spaces in your skin that are missing moisture, essentially smoothing roughness.

● Shea butter: Rich and nourishing, it absorbs easily and moisturizes dryness.

● Squalene: A plant-derived oil helps prevent moisture loss and protect the skin. Ceramides: A skin-mimicking lipid that strengthens the skin's barrier to prevent moisture loss and dehydration.


Best for: Very dry skin or damaged skin

Occlusives are natural barrier-builders. They seal in hydration by forming a protective layer on the skin's surface and minimize water loss.

● Petrolatum: Often found in heavy creams and ointments.

● Beeswax: A natural barrier that locks in moisture.

● Dimethicone: A type of silicone that prevents transepidermal water loss.

Meet fresh’s hydration heroes

Soothe dry skin with the Rose Deep Hydration Collection. It’s powered by damask rose, the ingredient we traveled all the way to the Rose Valley, Bulgaria to select out of 200 species. It’s a multifunctional extract that strengthens the skin’s moisture barrier and boosts skin’s natural HA levels for dewy skin that’s plumped with moisture. We curated this collection to keep skin looking and feeling hydrated from morning to night.

Rose Deep Hydration Toner builds a strong skin barrier and clears skin of pore-clogging impurities for a hydrated, healthy look. It’s formulated with damask rose extract to strengthen skin and lock in deep hydration. Rose water softens while rose fruit extract helps to visibly minimize pores for soft, clear skin. And yes, those are real rose petals.

Rose Deep Hydration Oil-Infused Serum nourishes and visibly plumps skin. With a few shakes, two potent phases transform into a silky serum, balancing water and oil—to give thirsty skin exactly what it needs. With rosewater, damask rose, and lightweight nourishing oils, it deeply hydrates without a greasy finish.

Rose and Hyaluronic Acid Deep Hydration Moisturizer moisturizer builds a strong barrier to combat dryness for a hydrated, healthy look. Damask rose extract strengthens skin to lock in hydration. Hyaluronic acid hydrates on both the epidermis’s surface & deeper levels for instantly dewy skin that stays deeply hydrated as you go about your day.

Hydrated and glowing with fresh

Your skin is as unique as you, and understanding what it needs is the first step to a radiant, hydrated look. With these trusted hydrating products, you'll have that dewy goodness we’re all craving.

Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.