Skincare Must-Haves for Every Age

Brittan Bates

Global Brand Storytelling

5 min read

Expert Advice

Learn how to curate a skincare ritual that grows with you.

Woman with lips slightly parted with hair tucked behind one ear

Designed to address the unique challenges of each new stage of life, this guide is your companion to nurture your natural beauty through every passing decade.

Your 20s

Must haves: Soy pH-Balanced Hydrating Face Wash for improved skin elasticity, visibly soothed redness, and increased hydration. Rose & Hyaluronic Acid Deep Hydration Moisturizer for all-day deep hydration and a strengthened skin barrier.

Your 20s are all about prevention. This is when your skin is at its peak in terms of regenerating itself, but it's also the decade when you might be taking it for granted. It's crucial to establish a solid skincare routine that sets the foundation for the years to come.

  • Start with the basics: A gentle cleanser, a hydrating moisturizer, and daily sunscreen application are non-negotiable.
  • Battle breakouts wisely: If acne is still a concern, look for noncomedogenic products that target blemishes.
  • Introduce exfoliation: Now’s the time to start gently exfoliating regularly to remove dead skin cells and reveal radiance.

Your 30s

Must haves: Kombucha Antioxidant Facial Treatment Essence for improved clarity and healthy luminosity. Lotus AHA Gentle Resurfacing Serum to reduce the look of dark spots and even skin texture while you sleep.

In your 30s, the first signs of aging may appear. Fine lines, uneven skin tone and texture, and decreased skin elasticity are common. It's time to focus on preserving a youthful complexion.

  • Boost hydration: Look for products with hyaluronic acid to help retain moisture and plump the skin.
  • Incorporate antioxidants: Start using a treatment to protect against environmental aggressors like pollution and UV radiation.
  • Layer wisely: Introduce multi-tasking products that address multiple concerns—like a serum that tackles both uneven skin and hydration.

Your 40s

Must haves: Tea Elixir Skin Resilience Activating Serum to resist and diminish visible signs of aging and smooth skin texture. Black Tea Anti-Aging Eye Cream to combat dullness and visibly smooth and firm the eye area.

The 40s often bring more noticeable changes in skin texture and firmness. Collagen production slows down, leading to increased dryness and the deepening of wrinkles. This is when you need to step up your skincare for anti-aging with more potent active ingredients geared towards line smoothing and firming.

  • Try richer moisturizers: Transition to a cream with a denser formula to combat dryness and support skin barrier function.
  • Incorporate peptides: These ingredients help fight signs of aging caused by a natural decline in collagen and elastin.
  • Target the eyes and lips: These areas show signs of aging more quickly, so use targeted treatments to address concerns like crow's feet and laugh lines.

Your 50s

Must haves: Black Tea Anti-Aging Ceramide Moisturizer to visibly firm and reduce deep set wrinkles. Creme Ancienne Firming Eye Cream to nourish and smooth the look of crow’s feet.

Hormonal changes during your 50s significantly impact your skin. You might experience reduced sebum production, further contributing to dryness and the exacerbation of wrinkles. This is the time to indulge in richer, more emollient products that combat these changes.

  • Barrier repair: Protect your skin's lipid barrier with products rich in ceramides and fatty acids.
  • Intensive masks: Look for potent masks and overnight treatments that work while you sleep to nourish and firm the skin.
  • Professional treatments: Consider indulging in professional facials and treatments more regularly to boost your daily skincare.

Your 60s and beyond

Must haves: Crème Ancienne and Crème Ancienne White Truffle Overnight Mask to visibly restore and rejuvenate skin with cocooning formulas that target expression lines.

During your 60s and beyond, your skin may become thinner and more fragile, and you'll want to prioritize comfort and nourishment.

  • Ultra-hydrating ingredients: Keep mature skin nourished with emollient-rich creams and oils.
  • Soothing formulas: Products formulated for sensitive skin will be less likely to cause irritation.
  • Delicate skin care: Seek out products with ingredients that strengthen the skin barrier and improve its resilience.

Forever radiant, forever fresh

Throughout each chapter of your life, remember to listen to your skin—it's the best guide to understanding its needs as you age. With each new era, reassess and adjust your routine to suit your skin's current conditions. Aging is a natural process, and there's beauty in every phase—especially when you care for your skin with love and attention.

Discover more best sellers for every age.

Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.