Your Perfect Nighttime Skincare Routine

Madeleine Thornburg

Global Education

4 min read

Expert Advice

How to build a nighttime skincare routine that works for your needs.

Light blue silhouettes of 7 fresh beauty products on dark blue background

After a long, stressful day, the best way to relax is to take some time for yourself with your nighttime skincare routine. Put on some relaxing music, light a scented candle, and treat yourself with sensorial textures and a little face massage to wind down at the end of the day.

With all the different products available, sometimes it’s hard to know which products to use at night and which to use in the morning. Here are our tips for a simple nighttime routine featuring fresh best sellers that’s proven to address any skin concerns you have.

Clear the day away

The first step of any skincare routine, day or night, is to cleanse. You want a clean slate so the rest of your fresh products can absorb easily. Use a gentle makeup-removing cleanser like Soy pH-Balanced Hydrating Face Wash, which also removes dirt, impurities, and excess oil while still leaving your skin feeling hydrated. Now your face is ready for any overnight treatments you want to use.

Keep it toned

Toners help to clear skin of any leftover impurities while also adding great skincare benefits to your routine. fresh Rose Deep Hydration Facial Toner is an alcohol-free toner that minimizes the look of pores while increasing skin’s hydration with hyaluronic acid. Shake a few drops onto a cotton pad and swipe over your face. This hydrating toner has a rose scent which is shown to have a relaxing effect, making it perfect for pre-bedtime use.

Enhance your overnight routine

The secret ingredient to upgrade your nighttime routine is an essence. Think of Kombucha Essence like a booster for your other treatments. It helps your other serums and moisturizers work more effectively so you get the most out of them.

Plus, fresh Kombucha Essence helps repair skin from the effects of oxidative stress (AKA when skin looks dull, dry, and uneven), so you wake up with a smooth, luminous complexion. Just pat onto your skin and feel the liquid texture absorb instantly.

Treat your skin with kindness

While you sleep, your skin is going through a natural recovery process. At night, your skin regenerates at twice the rate that it does during the day. This means that nighttime is the best time to apply powerful skincare.

Serums are incredibly effective products—their fluid texture helps them absorb deeply into your skin so superpowered ingredients can do their best work.

fresh Lotus AHA Gentle Resurfacing Serum is specially formulated to work overnight to resurface skin while still being gentle enough to use nightly. A duo of AHAs—glycolic acid and citric acid—helps to exfoliate the skin for more even skin tone and texture. It also contains polyglutamic acid to lock in moisture, so you feel comfortably hydrated. Smooth 2-3 pumps of fresh Lotus Serum over your skin before following with any eye treatments and moisturizer.

Total eye care in one step

Did you know that the skin around your eyes is 10x thinner than the skin on the rest of your face? That’s why it’s important to give your eyes a hydrating treatment to care for this delicate area.

A do-it-all eye cream like fresh Black Tea Eye Concentrate helps reduce the look of dark circles, puffiness, and fine lines. All you need is a rice-sized amount applied all around the eye area. Hyaluronic acid helps attract moisture, so your eye area looks refreshed.

Overnight masks, demystified

Finish your evening skincare routine with a nighttime moisturizer or an overnight mask.

Overnight masks are similar to rinse-off masks because they both deliver a boost of supercharged skincare benefits. But while you remove rinse-off masks before applying essences and serums, overnight masks are the last step in your skincare routine. They act as both your nighttime moisturizer and a potent treatment.

If you have sensitive skin, try fresh Floral Recovery Calming Mask. It’s made with four floral extracts to soothe, calm, and reduce signs of redness. It also contains squalane to help soften and keep skin balanced.

To target first signs of aging, like fine lines and dull skin, use Lotus Dream Cream. It’s a light face moisturizer proven to reduce signs of fatigue, so you always look well rested.

Black Tea Firming Overnight Mask delivers a lifting effect overnight. It redefines facial contours as you sleep, so you wake up with a firmer, tighter look.

For a burst of hydration while you sleep, Rose Deep Hydration Sleeping Mask offers continuous hydration with hyaluronic acid, so your skin looks supple and dewy.

And if you want the ultimate anti-aging nourishment, Crème Ancienne White Truffle Overnight Mask helps to intensely recover skin after just one night.

Apply a light layer and leave on overnight, and you’ll find refreshed, well-rested skin in the morning.

Your lips need love, too!

Did you know that your lips don’t have any oil glands? That’s why they get dry so easily. Using a nourishing lip mask like Sugar Recovery Lip Mask Advanced Therapy helps recover and repair the look of extra dry lips. It keeps your lips moisturized throughout the night for a smooth, plump look the next day.

Soften & soothe the rest of your body

Finish your nighttime routine with a nourishing body lotion like fresh Milk Body Lotion. It’s fast-absorbing and proven to be “pajama-proof”—meaning it won’t cling to clothes after applying. It smells like a tranquil spa experience and keeps your skin soft, smooth, and hydrated for 24 hours.

Your nighttime skincare routine is a great time to unwind and focus on yourself at the end of a long day. Take the time to enjoy the process. At the end of your ritual, you’ll feel relaxed and ready for bed with hydrated, well-cared-for skin.

Author Profile
blog author Madeleine Thornburg

Madeleine Thornburg

Global Education

Madeleine Thornburg is an NYC-based skincare education expert. Madeleine has 7 years of experience in the beauty industry and shares her passion for skincare daily as part of the Global Education team at fresh.