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How long do you keep a facial mask on?

The ideal time to leave on a facial mask depends on the specific formula. Some hydrating or purifying masks are rinsed off after 5-15 minutes. Others, like our Black Tea Firming Overnight Mask, are designed to be left on while you sleep. This intensely moisturizing sleeping mask works with your skin's natural nighttime recovery process to visibly firm and smooth the skin for a lifted look by morning. Always check the product's instructions for the recommended usage time to achieve the best results.

A face mask is a targeted treatment designed to give skin a concentrated boost. Depending on the ingredients, a face mask can provide deep hydration, draw out impurities to purify pores, soothe sensitivity, or help firm and smooth the look of skin. They are an excellent way to enhance your weekly routine.

To properly wear a facial mask, start with a freshly cleansed face. Use your fingertips to apply an even layer, being careful to avoid the eye and lip areas. Relax for the recommended time, then follow instructions for the rest of your routine. Following the correct skincare routine order ensures your mask is most effective.

Yes, face masks for skincare do expire. Their ingredients can lose efficacy over time. To ensure freshness and performance, look for the 'Period After Opening' (PAO) symbol on the packaging, which indicates how many months the product is good for after opening.