The Summer I Turned Pretty x fresh

Brittan Bates

Global Brand Storytelling

2 min read

Our Impact

Make the most of summer with our new limited edition lip set.

limited edition Summer I Turned Pretty x fresh lip set

Kiss summer hello with a fresh collaboration. Meet the new limited edition lip set made in celebration of the highly anticipated Season Two premiere of the Prime Video mega-hit series “The Summer I Turned Pretty”!

The collaboration set features three new shades – Sugar Lily Luster, Sugar Radiant Rose, and Sugar Dewy Daisy – of fresh’s most-loved Sugar Lip Treatment in a summer-approved pouch. Whether you’re spending your sunny days on the boardwalk, by the pool, or simply living vicariously through Belly’s romantic adventures on Cousins Beach, fresh’s Sugar Lip Treatments are the perfect buildable shimmery lip colors to pair with every adventure.

Featuring the fan-favorite series quote – “The future is unclear, but it’s still mine” – against a backdrop of the signature fresh blue, the custom pouch is the perfect addition to your beach bag. It’s large enough to hold three full-size Sugar Lip Treatments – each formula delivering 24-hour hydration* – and infused with cranberry seed oil and grapeseed oil to smooth and soften lips while vitamins C and E help protect your summer pout.

Since 2004, fresh has made its lip treatments iconic with the use of sugar. fresh founders, Lev Glazman and Alina Roytberg, drew inspiration from a family remedy they both encountered as children. After testing sugar’s humectant benefits on the lips, they took this skincare tradition and introduced the ingredient to the beauty industry.

Swipe on one of the three new shimmery shades, now available with a dewy sheen: Sugar Lily Luster for a hint of shimmery mauve, Sugar Radiant Rose for a dash of fuchsia, and Sugar Dewy Daisy for a touch of blush.

With shimmery lips and endless adventures, it’ll be a summer to remember.

Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.