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  • ⭐️Free Beauty Bag with any purchase
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    • anniversary

      Online Exclusive
      5th Anniversary Celebration

      Online Exclusive
      5th Anniversary Celebration

      Any purchase get Beauty Bag,
      spend HK$800+ get Makeup Pouch & 3 minis.

      Any purchase get Beauty Bag, spend HK$800+ get Makeup Pouch & 3 minis.

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    • Black Tea Serum

      Metamorphosis in motion

      Reveal visibly firmer, smoother skin

    • Soy Face Cleanser

      Take it all off

      Take it all off

      THE FIRST STEP TO CLEAN, HYDRATE SKIN

      THE FIRST STEP TO CLEAN, HYDRATE SKIN

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Best Sellers

Kombucha Facial Treatment Essence

150 ml / 5 fl oz-Kombucha Reno 23
HK$780.00
Other Sizes Available
This prep step essence featuring kombucha with 121% more antioxidant power* deeply penetrates the skin’s surface for improved luminosity and clarity.

Black Tea Advanced Age Renewal Cream

50 ml / 1.6 fl oz-BTACM
HK$860.00
Other Sizes Available
50 ml / 1.6 fl oz

A lightweight anti-aging cream with proven retinol-like performance* of BT MatrixTM for 7x smoother wrinkles, 5x visibly firmer skin & 4x more radiance
*ex vivo studies on BT Matrix™ ingredients; this product does not contain retinol .

Black Tea Renewal Serum

30 ml / 1 fl oz-BT R Serum 2025
HK$780.00
Other Sizes Available
An advanced serum clinically proven to help prevent signs of aging by visibly firming & smoothing while remaining gentle on skin.

Soy Face Cleanser

150 ml / 5 fl oz-Full Size
HK$345.00
Other Sizes Available
A hydrating gel cleanser that removes make up & SPF while soothing & balancing skin.

Black Tea Advanced Age Renewal Eye Cream

15 ml / 0.5 fl oz
HK$640.00
SOLD OUT
15 ml / 0.5 fl oz

A lightweight anti-aging eye cream with proven retinol-like results* of BT Matrix™ for 8x visibly improved dark circles,** firmer eye area,*** and smoother crow’s feet.**

Rose Deep Hydration Face Cream

50 ml / 1.6 fl oz-Regular
HK$435.00
Other Sizes Available
Our best-selling hyaluronic acid moisturizer that delivers 72-hour deep hydration with strengthening damask rose extract for skin that is dewy and plumped with moisture.

Lotus Youth Preserve Refining Dream Toner

150 ml / 5 fl oz
HK$360.00
SOLD OUT
150 ml / 5 fl oz

An exfoliating daily treatment toner that visibly fades visible dark spots on all skin tones* and tightens pores for more even skin tone and texture.
*based on the Fitzpatrick scale

Rose Face Mask

100 ml / 3.3 fl oz-Regular
HK$580.00
Other Sizes Available
An instant hydrating mask with real rose petals suspended in a silky gel that gently soothes and tones with a plumping effect

Rose Deep Hydration Oil-Infused Serum

100 ml / 3.3 fl oz
HK$620.00
SOLD OUT
100 ml / 3.3 fl oz
An oil-infused liquid serum formulated to deliver nourishment & 24-hour deep hydration for dewy skin that's plumped with moisture.

Sugar Face Polish

125 gr / 4.4 oz- SFP repack 2025
HK$560.00
Other Sizes Available
A nourishing face mask and scrub that gently exfoliates and is scientifically proven to deliver 24-hour hydration* for smooth radiant skin.

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Anniversary Beauty Bag

5th Anniversary Beauty Delight

Enjoy a Beauty Bag with any purchase:
fresh Pouch + 1 Black Tea Renewal Serum Sample + 3 Samples for your choice

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Anniversary Gifts

Enjoy up to 5 minis of your choice, fresh Makeup Pouch & Umbrella upon spending on single items.

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Gift with Purchase
Core Sets

2025 Gift Sets
Discover your fresh gifting language

Shop selected sets to enjoy extra gifts.
Shop any 2 selected sets to enjoy a fresh limited Makeup Pouch.

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Limited Sets up to 29% off

Moments To Dream Set
HK$520.00
(value: HK$660)
SOLD OUT
Transport your senses with three signature eau de parfums in travel sizes that give you moments to dream wherever you are.

Wake Up & Hydrate Set
HK$265.00
(value: HK$330)
SOLD OUT
Enjoy clean, moisturized skin everywhere with this best-selling pair: Soy Face Cleanser and Rose Face Cream.

Lip Refresh Set
HK$350.00
(value: HK$440)
SOLD OUT
Gift the lip lover this favorite duo: our iconic Sugar Rosé and Sugar Mint Rush Freshening Lip Treatments.

Dewy Days Ahead Set
HK$530.00
(value: HK$745)
SOLD OUT
Enjoy a clean, dewy complexion with this trio: Soy Face Cleanser, Rose Toner, and Rose Face Cream.

Radiant Days, Smooth Nights Set
HK$750.00
(value: HK$1,010)
SOLD OUT
Experience a clean, radiant glow with this duo that includes an exclusive set size Lotus Face Cream and Dream Cream.

Awaken Radiance Set
HK$530.00
(value: HK$666)
SOLD OUT
Indulge in clean, luminous skin with this duo that includes Soy Face Cleanser and Black Tea Advanced Age Renewal Cream.

Tint Your Hydration Set
HK$365.00
(value: HK$461)
SOLD OUT
Tint and treat your lips with this set of mini lip balms that includes our iconic Sugar Rosé, Bloom, and a full size Sugar Advanced Therapy.

Nourishment To The Rescue Set
HK$375.00
(value: HK$470)
SOLD OUT
Gift the lip lover this favorite duo: Sugar Advanced Therapy Lip Treatment and Sugar Advanced Therapy Lip Ointment.

Explore our collections

  • Soy
    Cleanse
    As fresh's first venture into skincare, we researched amino acid-rich soy proteins and found that they help with skin suppleness.
  • Black Tea
    Firm
    Inspired by black tea's high level of antioxidants, we derived our potent black tea complex that helps to improve skin elasticity.
  • Lotus
    Radiance
    Super Lotus is a powerful antioxidant that smoothes the look of lines and protects from free radicals for radiant, resilient skin.
  • Rose
    Deep Hydration
    We selected the damask rose out of 200 rose species for its special power to retain moisture while strengthening the skin barrier.
  • Crème Ancienne
    Ultimate Nourishment
    Inspired by the world's first cream, Crème Ancienne creates a protective layer on the skin while minimizing the look of wrinkles.
  • Kombucha
    Protect
    After researching fermentation, we made kombucha the star of our liquid essence to protect from the damaging effects of pollution.
  • Umbrian Clay
    Purify
    Fresh’s exclusive ingredient, this fine white clay native to Nocera Umbra, Italy—the sole source—clarifies and balances the skin.
  • Vitamin Nectar
    Skin Nutrition
    After years of research, we bridged the world of multivitamins and skincare for formulas that deliver bright, healthy-looking skin.
  • Sugar
    Refine
    Sugar is a natural humectant that prevents moisture loss. We bottled sugar's softening properties, pioneering its use in beauty.
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