Enhance your skincare routine with fresh. Explore our range of natural skincare products–from serums and masks to eye care and exfoliants. Shop products for every skin type and concern.
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An effective routine can be a few small steps or a complete ritual. Full routines are typically built on five core skincare products: a gentle cleanser to wash away impurities, a toner or essence to prep the skin, a potent serum to target specific concerns, a moisturizer to hydrate, and a daily sunscreen to protect. Mastering the correct order of application ensures you get the maximum benefit from each step.
For beginners, a good approach is to start with a simple yet effective routine for your facial care products. We recommend beginning with a foundational 3-step skincare routine: cleanse your face thoroughly, treat your skin with a targeted serum to address your main concerns like hydration or fine lines, and finish with a moisturizer to lock in hydration and support your skin’s barrier.
Yes, all skincare products expire, and using them past their prime can result in decreased effectiveness and potential irritation. You can find a "Period After Opening" (PAO) symbol on the packaging, which looks like an open jar with a number (e.g., "12M" for 12 months). This indicates how long your product will remain at its best after being opened.