What To Know When Creating a New Skincare Routine for 2025
4 min read
Transform your skincare routine and make 2025 your year of luminous beauty.
There’s no shortage of skincare advice available, so if you’re trying to revamp your routine, it’s easy to feel overwhelmed and unsure of where to start. The thing is, at its core, skincare is personal. It’s about what works for you and what fits into your life. Maybe you’re reevaluating your routine, trying to address new concerns, or even starting from scratch. Wherever you’re at, the key is to create habits that feel sustainable and support your skin’s natural needs. This year isn’t about perfection or following trends; it’s about understanding your skin and giving it the care it deserves.
Building a routine that works for you is all about consistent care, mindful choices, and a little indulgence along the way.
Refresh your skin morning and night by cleansing away impurities and hydrating to lock in moisture. It’s the foundation of a radiant complexion, and it sets the tone for your entire routine. In the morning, cleansing will wash away any overnight buildup, reducing the risk of irritation and clogged pores while prepping your skin to soak up all of your daytime skincare products. At night, cleansing washes away impurities like dirt, oil, and makeup. Following each cleanse with a hydrating moisturiser not only replenishes your skin but also seals in moisture, keeping it soft, balanced, and radiant.
Effective skincare is all about consistency, and it’s a lot easier to stick to your routine when you have the right products. Skincare sets from fresh are a great way to make sure you’re always prepared to take care of your skin. For a simple, indulgent routine, we recommend the Awaken Radiance Set, a pairing of our gentle, non-stripping Soy Face Cleanser and our lightweight Black Tea Advanced Age Renewal cream for visibly smoother, firmer, more radiant skin. Or, opt for the everyday hydration essentials in the Wake Up & Hydrate set, which also includes our gentle Soy Face Cleanser, this time paired with the barrier-strengthening Rose Face Cream.
Less is often more when it comes to skincare. You don’t need to fill your routine with unnecessary steps to see results. Overloading your routine with layers of unnecessary products can disrupt the skin’s natural balance, potentially leading to a range of concerns from irritation to clogged pores, or even counteracting the effectiveness of key ingredients in your routine. On the other hand, focusing on a few core steps—cleansing, hydrating, and protecting—can still give your skin exactly what it needs without overwhelming it.
The Dewy Days Ahead skincare trio is the perfect balance of simplicity and effectiveness. Cleanse your skin (and even remove makeup) with the Soy Face Cleanser, refine the look of pores with the Rose Toner, and lock in hydration with the Rose Face Cream for a clean, dewy complexion.
The sun may feel warm and energising, but its rays can take a toll on your skin if it’s left unprotected. UV rays can cause a range of long-term damage, from premature ageing to sunspots and even deeper harm beneath the surface of the skin. That’s why it’s so important to wear sunscreen every day. It doesn’t matter if you’re spending the day outdoors or even if it is a cold winter's day, sunscreen is a non-negotiable. Opt for a broad-spectrum formula with an SPF of at least 30. Apply your sunscreen every morning as part of your routine, and reapply throughout the day, especially if you’re spending the day outdoors.
Once you have taken care of the bare essentials of your skincare routine, you can start experimenting with a few other products to address specific skin concerns. Here are a few tips to help you take your routine up a notch.
Cleansing, while extremely important, isn’t always enough to remove the layers of dead skin cells and oil that can accumulate over time, blocking pores and leading to breakouts. Exfoliating can help clear away the more stubborn build-up, buffing away impurities to reveal smoother, fresher skin. It also stimulates cell turnover, which keeps your complexion looking vibrant and even.
Regular exfoliation also allows your serums and moisturisers to penetrate more deeply, enabling them to work more effectively. You don’t need to exfoliate every day, either. Start with once or twice a week, and build up to two or three times, depending on how your skin reacts—the key is to find the right balance for your skin type and use it consistently, but not excessively, to keep your skin happy and healthy. If you’re stuck on which exfoliator to use, try fresh’s Sugar Face Polish, a 2-in-1 face mask and scrub formulated with brown sugar crystals and strawberry seeds to buff away rough patches while nourishing skin for a velvety soft finish.
Your skin thrives on nutrients, and antioxidants and vitamins are two crucial ingredients to keep it healthy and protected. Antioxidants work to fight off free radicals caused by environmental stressors, helping to prevent signs of premature ageing and dullness. Vitamin C works to brighten and even out skin tone, while Vitamin E restores moisture and reinforces the skin’s natural barrier. When you’re shopping for new products, ingredients like these will build up your skin’s resilience and ensure it gets all the nourishment it needs. With our Black Tea Collection, infused with the antioxidant-rich power of black tea kombucha, you’re giving your skin a boost that leaves it radiant, firm, and beautifully resilient.
If you want to address specific skincare concerns, start experimenting with serums and essences to find the one that works for your skin. Unlike heavier moisturising creams, serums contain a higher concentration of active ingredients and are formulated with smaller molecules that allow them to penetrate deeper into the skin to deliver more powerful results. There are serums and essences available to address a variety of skincare concerns, from boosting hydration to brightening dull skin and improving skin elasticity.
For example, ingredients like hyaluronic acid deliver intense hydration, while Vitamin C helps even skin tone and protect against free radical damage. For a versatile option, the Vitamin Nectar Antioxidant Face Serum from fresh combines a potent blend of vitamins C, E, and B5 with over 480,000 nutrient-rich microbubbles that burst upon application to energise and nourish the skin. It is a non-comedogenic formula that is clinically proven to improve four key dimensions of healthy-looking skin—brightness, smoothness, signs of tiredness, and hydration.*
Incorporating a face mask into your weekly routine can be a deeply rewarding way to nourish your skin, address specific concerns, and take some time out to pamper yourself. Masks work by delivering concentrated active ingredients to target common issues like dryness, congestion, or uneven texture while giving you a relaxing moment to unwind and focus on self-care. We recommend the Umbrian Clay Pore Purifying Face Mask, a mineral-rich clay mask that helps draw out impurities and reduce excess shine without stripping the skin of moisture, making it ideal for oily or congested skin. For dehydrated or tight skin, the Rose Deep Hydration Sleeping Mask provides continuous moisture throughout the night, restoring softness and radiance by morning.
The connection between your body’s overall health and your skin is deeper than you might think. Small, mindful choices can make a big difference. For example, moisturisers are only half of the battle against dry skin. To keep your skin hydrated, you also need to make sure that you drink enough water. It’s also imperative that you are getting enough rest. Sleep is your skin’s repair time. Sticking to a consistent schedule and prioritising quality sleep gives skin the time it needs to rebuild and recover, improving elasticity and tone over time. These habits, paired with a balanced diet and stress-reducing activities like yoga or deep breathing, can bring you closer to a healthier life and skin that feels as good as it looks. Balance is the goal—because what supports your body also nurtures your skin.
Your skincare routine should feel as unique and dynamic as you are—because your skin's needs evolve with the seasons, your lifestyle, and even the environment. Build a routine that works for you, starting with understanding the essentials: cleanse, hydrate, protect, and (if necessary) add treatments tailored to your specific goals.
Wherever 2025 takes you, your skincare routine should move with you, offering care, protection, and moments of indulgence when you need them most. Let fresh be your partner in creating a new year’s skincare routine that works as hard as you do.
*Clinical Assessment, 31 Subjects, 12 Weeks