A Face Serum for Resilient Skin
Sophia D'Urso
Global Consumer Experience
3 min read
How to combat skin stressors.
Life can get the best of your skin. We experience life stressors on the daily, whether it be from the seasons changing, stress in our personal lives, a lack of sleep, or an off-center diet. Life stressors are a universal problem and are responsible for up to 90% of visible signs of aging. Sometimes it needs a little help to function at its full potential.
Enter freshโs latest innovation in skincare: Tea Elixir Skin Resilience Activating Serum. After 15 years of extensive research into the benefits of tea on the skin, weโre proud to present our breakthrough face serum with exclusive APT Technologyโข for bouncy, smooth, and visibly glowing skin. Proven effective on all skin tones and typesโincluding sensitive skinโfreshโs Tea Elixir Serum boosts skinโs visible resilience by +62%,* allowing it to function at its full potential.
The proof is in the elixir! Read on to discover how our scientists at the fresh Research Lab harnessed the adaptive properties of a tea plant from Mauritius island to create this revolutionary serum--proven to combat dullness, dryness, and visible fine lines and pores.
Our hero ingredientโs journey
By combining the power of potent natural ingredients with modern science, we strive to create an experience that also delivers results. We call it "a journey in every jar." Our hero ingredient in Tea Elixir Serum begins its journey on the small island of Mauritius, known as the โpearl of the Indian Ocean.โ Here, a unique tea plant faces adverse growing conditions: volcanic soil, a tropical climate, and low altitude. Nevertheless, the Mauritius tea plant has found a way to not only survive, but also thrive. By adapting its genetic expression over the last 130 years, this tea plant has succeeded in developing resilient phytocompoundsโsuch as polyphenols and citrateโnecessary to grow on the island, despite its harsh environment.
Using a patented extraction process, our skin scientists at the fresh Research Lab have harnessed the adaptive nature of the Mauritius tea plant to power a serum that boosts the skinโs resistance to life stressors in its own environmentโincluding seasonal changes, lack of sleep, and stress. From the Bois Cheri farm on Mauritius island where the tea plant grows to the powerful and milky emulsion in our green serum bottle, our hero ingredientโs journey is one of resilience.
APT Technologyโข: our exclusive innovation
Our exclusive Adaptive Phytocompound Tea (APT) Technologyโข is created by capturing the Mauritius tea plantโs adaptive phytocompounds. Informed by 30+ years of plant genetics research, this cutting-edge extraction process leads us to APT Technologyโข, an ingredient 2.65x more concentrated in adaptive phytocompounds** than ordinary tea. Combined with four more powerful skincare ingredientsโniacinamide, 5kDA hyaluronic acid, ceramide III, and ocean kelpโAPT Technologyโข works with the skinโs natural function in two ways: citrate boosts the skinโs bioenergetic systems for a stronger skin barrier, and polyphenols deliver antioxidant protection from free radical damage for smoother skin texture and minimized lines. As a result, Tea Elixir Serum is scientifically proven to boost skinโs visible resilience and resistance to life stressors for smooth, glowing skin with more bounce.
How to use
Looking to boost your skinโs resilience? With Tea Elixir Skin Resilience Activating Serum, enjoy the benefits of -41%*** reduced look of lines and wrinkles, +58%*** more bounce, and +75%*** smoother texture and visible glow. Apply to the face and neck dailyโmorning and nightโafter cleansing with Soy Face Cleanser and treating with Kombucha Essence.
Written by Sophia DโUrso for Fresh. Sophia is an NYC-based consumer experience specialist and content writer. Sophia has worked as a consumer marketer and writer for years at various brands within the beauty, media, and events industries.