Our Promise

The Fresh Promise


At fresh, we believe in healthy skin. The fresh promise is our unwavering commitment to deliver products that are effective, sensorial, and safe. It’s our pledge that we will never compromise on the quality and experience of our products.

Fresh adheres to the strictest safety requirements worldwide. At our world-class laboratory, over 200 scientific experts explore new ingredients, technologies, testing methods, and formulation techniques. We do whatever it takes, even if it means 6 years to develop a single product.

And of course our skincare is formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicones D4 & D6, alcohol, hydroquinone, triclosan, and triclocarban. In fact, we ban hundreds of ingredients and regularly update this list.

We do all of this because we respect your skin. And we promise we always will.