Dry to Dewy: Hydrating Skincare Ingredients

In the relentless pursuit of glowing, supple skin, hydration emerges as the unsung hero, often overshadowed by the flashy allure of anti-ageing and brightening ingredients. Yet, it's the quiet champions that hold the key to unlocking the door to skin that not only looks but feels rejuvenated, youthful, and bursting with vitality.

From the deep, restorative waters of hyaluronic acid to the protective barrier of ceramides, we explore the lush landscape of hydrating skincare products.

Types of moisturisers

The secret to an eternally dewy complexion lies in more than just drinking water; you’ll find it in the sacred ritual of your skincare routine. There are three main moisture marvels in skincare — attractors, retainers, and preservers — each with distinct actions and benefits. Let's explore each.

Humectants

Best for: Normal, oily, or combination skin

Humectants are often heralded as the skincare realm's "moisture magnets," owing to their remarkable ability to pull moisture from the surrounding environment and the skin's deeper layers to its surface. This miraculous feat results in visibly plumper, more hydrated skin.

• Hyaluronic Acid: Renowned for its ability to retain up to 1,000 times its weight in water.
• Aloe Vera: Offers calming and moisture-drawing properties.
• Sugar: Features an unparalleled ability to maintain hydration and effectively seal moisture in.

Delve deeper into the fascinating world of humectants.

Emollients

Best for: Dry skin or ageing skin

Emollients work by filling in the moisture-depleted gaps within your skin, effectively smoothing out rough patches and providing a soft texture.

• Shea Butter: A rich, deeply nourishing substance that effortlessly melts into the skin to address dryness without leaving a greasy residue.
• Squalene: This plant-derived oil is a champion of moisture retention, forming a protective barrier that guards against moisture loss.
• Ceramides: Vital skin-mimicking lipids that reinforce the skin's natural barrier, ensuring moisture is locked in and dehydration is kept at bay.

Occlusives

Best for: Very dry skin or damaged skin

Occlusives create an impenetrable shield on the skin's outermost layer to lock in moisture and significantly reduce water evaporation.

• Petrolatum: A key ingredient in many dense creams and ointments, renowned for its exceptional ability to seal in moisture.
• Beeswax: This natural substance excels at forming a protective barrier that encapsulates hydration, ensuring long-lasting moisture retention.
• Dimethicone: A silicone-based compound prized for its efficacy in halting the loss of water across the skin barrier, thus maintaining hydration.

Meet fresh’s hydration heroes

Quench your skin's thirst with the Rose Skincare Collection, a line created to ensure your skin remains saturated with moisture from dawn till dusk. At the heart of fresh’s rose collection lies the damask rose extract, a potent ingredient that we've meticulously sourced from the Rose Valley in Bulgaria, selected from over 200 species for its unparalleled efficacy. This versatile extract fortifies the skin's moisture barrier and amplifies the skin’s natural hyaluronic acid levels, leaving you with a complexion that's dewy, plump, and brimming with hydration.

The Rose Deep Hydration Toner is a foundational step towards achieving a resilient skin barrier, effectively sweeping away pore-clogging impurities to reveal a hydrated and healthy complexion. Formulated with damask rose extract, this facial toner deeply hydrates while strengthening the skin. The infusion of rose water softens the skin, and rose fruit extract visibly reduces pore size while treating your senses to the luxury of real rose petals.

Elevate your moisture game with the Rose Deep Hydration Oil-Infused Serum. A simple shake transforms this dual-phase potion into a lusciously silky serum that balances water and oil, delivering precisely what the dry skin on your face craves. Enriched with rosewater and damask rose alongside lightweight, nourishing oils, it drenches your skin in deep hydration without leaving any oily residue.

The Rose Deep Hydration Moisturiser is the ultimate barrier against dehydration. This powerhouse formula uses damask rose extract to bolster the skin's defences, locking in moisture, while hyaluronic acid ensures multi-layered hydration. The result? Instantly dewy skin that remains luxuriously hydrated throughout your busy day.

Hydrated and glowing with fresh

Achieving deeply hydrated skin lies not just in the products you choose but in the power-packed ingredients with which they're formulated. Regularly using hydrating products in your skincare ritual can significantly elevate your skin's health and appearance, leaving it plump, radiant, and supple.

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