Halloween Skincare: Preparation & Aftercare

Sara Anderson

Global Brand Storytelling

3-4 min read

Expert Advice

Get Halloween ready with a tailored skincare routine.

Prep and remove Halloween makeup with fresh

As the eerie atmosphere of Halloween approaches, it's time to prepare for your jaw-dropping transformation! For most of us, Halloween isn't about pumpkin carving or trick-or-treating — it's all about dressing up. From wicked witches to cute cartoon characters, whatever look you're going for, prioritising your skin's health is important before, during, and after your makeup application. Heavy makeup and face paint can be fun, but your skincare routine is the best way to prevent breakouts and skin irritation. By giving your skin the love it deserves, you’ll have a smooth makeup application and a flawless finish that lasts all night. Plus, you won't wake up to a Halloween nightmare in the mirror the next day.

Pre-makeup skincare

Get ready to step into the realm of creativity this Halloween, where you can fully express your imaginative side. Depending on how all-out you plan to go, your makeup may need intricate artistry with multiple layers and a range of products. For the ultimate flawless finish, devote some time to your pre-makeup skincare routine, focusing on building a clean, silky base. This will banish any rough patches or dryness, leaving you in character throughout the night’s adventures.


Start with a gentle face cleanser

Kick off your Halloween prep by thoroughly washing your face to remove impurities and create a clean foundation for your makeup. Try our best-selling Soy Face Cleanser. Infused with amino-rich soy proteins, soothing aloe vera, and refreshing cucumber extract, this gentle face cleanser calms redness while ensuring your skin is hydrated and well-nourished.


Next, polish and exfoliate the skin

Achieving a silky-smooth complexion is key for any makeup look, especially when gearing up for heavier applications like one might expect on Halloween. To prevent flaking, cracking, or caking, exfoliate your skin the days before application. Our Sugar Face Polish Exfoliator is a must-have for this occasion. Crafted with conditioning sugar crystals and infused with grapeseed and plum seed oils, this gentle formula sweeps away dead skin cells while delivering a burst of nutrition from vitamin C-rich strawberries. You'll enjoy a refined texture and luminous glow, all while plant-based oils work to lock in moisture and protect your skin barrier for lasting comfort and a Photoshop finish.


Prepare your skin for your Halloween makeup routine

Elevate your pre-makeup routine with the best serum for your face to cater to your individual skin type and demands. Enter our Vitamin Nectar Antioxidant Face Serum, a Halloween must-have. This innovative serum is packed with a potent skin nutrition complex, rapidly absorbing to provide a burst of essential vitamins, minerals, and antioxidants. By focusing on the four pillars of skincare — brightness, smoothness, hydration, and signs of fatigue — this serum delivers 480,000+ microbubbles directly to your skin, ensuring that it withstands the weight of makeup while maintaining your complexion’s natural glow.


Post-makeup skincare

Once the night winds down, it's time to pamper your skin to avoid any post-celebration breakouts. A basic three-step routine will help you thoroughly cleanse, restore balance, and moisturise your skin, ensuring maximum effectiveness with minimal fuss.


Remove makeup

Our Kombucha 2-in-1 No-Rinse Cleanser & Prebiotic Treatment will eliminate Halloween scaries in a single step! This one-step solution removes makeup and impurities with ease, purging pollutants and fortifying your skin barrier. To clear your complexion, apply the solution to a cotton pad and swipe away the remains of your look while indulging your skin with the goodness of antioxidant-rich kombucha.


Rebalance your skin

After all the makeup has been cleansed, lightly patting the Kombucha Antioxidant Facial Treatment Essence into your skin will provide an instant boost to clarity, hydration, and radiance. Our innovative, double-fermented kombucha blend, featuring cutting-edge metabiotics, actively supports the enzymatic functions of your skin to visibly combat the signs of oxidative stress associated with dull skin, dryness, uneven texture, and the appearance of wrinkles — while enhancing the benefits of your following products.


Use a hydrating moisturiser

Wrap it all up with the Rose Deep Hydration Moisturiser. This luxurious face cream delivers deep hydration for up to 72 hours, giving your skin a soft, dewy look and feel. With damask rose extract, rose water, and hyaluronic acid, this hydrating moisturiser replenishes moisture and shields your skin barrier, leaving your complexion with a radiant glow and rejuvenated feel, even after heavy makeup wear.


Forever fresh, no matter the occasion

From everyday self-care to extraordinary occasions, explore our range of skincare, lipcare, and bodycare collections tailored to your skin type and needs. Uncover your new obsessions with our revitalising cleansers, luxurious moisturisers, targeted face masks, and more — all crafted with ingredients your skin will love.

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Sara Anderson

Global Brand Storytelling

Written by Sara Anderson for Fresh. Sara is a NYC-based global marketer and beauty content strategist. Sara has 12+ years of experience conceptualizing and producing original content in beauty, fashion, music, and entertainment. Sara has created content for Fast Company, Us Weekly, Birchbox, and PopCrush.com with her expertise most recently in the beauty space.