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Soy Face Cleanser

A best-selling 3-in-1 face wash that gently melts away makeup and mascara (without the sting!), removes impurities & tones for clean, balanced skin.
Select Size : 50ml

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Removes makeup

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This pH-balanced gel cleanser for all skin types has a cult following for the way it removes makeup—even mascara—without drying for soft, supple skin. It's made with amino acid-rich soy proteins, calming cucumber extract, and balancing rosewater. Sensitive skin? It also soothes and tones.

Benefits & Proof

Removes makeup

100% reported it thoroughly removed face makeup

97% felt their skin was more supple

93% said it soothed and softened the skin

90% noticed their skin was balanced and healthy looking

*self-assessment on 29 subjects for 4 weeks


Rose water
  • Amino acid-rich soy proteins help maintain skin elasticity.
  • Calming cucumber extract aids in soothing the skin.
  • Rosewater is notable for its calming and balancing properties.
  • Borage seed oil helps to nourish and soften.

Aqua (Water)



Butylene Glycol

PEG-7 Glyceryl Cocoate

Xanthan Gum

Glycine Soja (Soybean) Oil

Helianthus Annuus (Sunflower) Seed Oil

Borago Officinalis Seed Oil

Aloe Barbadensis Leaf Juice

Cucumis Sativus (Cucumber) Fruit Extract

Rosa Damascena Extract

Rosa Damascena Flower Water

Centaurea Cyanus Flower Extract

Glycine Soja (Soybean) Sterols

Panax Ginseng Root Extract

Rosa Damascena Flower Oil

Malva Sylvestris (Mallow) Flower Extract


Ascorbyl Palmitate

PEG-120 Methyl Glucose Dioleate

PEG-40 Hydrogenated Castor Oil

Caprylyl Glycol

Polysorbate 20

Caprylic/Capric Triglyceride


Benzoic Acid

Disodium EDTA

Citric Acid

Behenyl Alcohol

Glyceryl Stearate


Pentylene Glycol

Hydrolyzed Soy Protein


Sodium Benzoate

Potassium Sorbate


Disclaimer: Fresh product ingredient listings are update periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are apprproate for your personal use.

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How to use

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Wet the skin and massage over the face and eyes, then rinse.

Use daily, morning and night.


Is Soy Face Cleanser good for all skin types?

Yes. Soy Face Cleanser is a pH-balanced formula, meaning it’s developed to fall within the skin’s natural pH range making it a great face wash for all skin types—including sensitive skin.

Is Soy Face Cleanser drying?

Not at all. Soy Face Cleanser is beloved for its ability to thoroughly cleanse and remove face makeup without stripping the skin of essential moisture. With calming cucumber extract, balancing rosewater, and nourishing borage seed oil, the cleanser leaves skin feeling supple and refreshed.

Is Soy Face Cleanser safe for around the eye area?

Soy Face Cleanser’s extra-gentle gel formula is not only safe for use around the eyes, but can be used to remove stubborn eye makeup—including mascara!

Soy Face Cleanser is rated 4.7 out of 5 by 53.
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<!--begin-bvseo-reviews--> <!--begin-reviews--> <div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="215618340"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Huee</span> from <span itemprop="name">So soothing</span> <span itemprop="description">So I was a little skeptical with the soy cleansers as from the name, always reminded me of tofu, however it's absolutely nothing like that at all. There's a pleasant scent to the cleanser, almost a little flowery and it lather beautifully into the skin, after rinsing it's really refreshing and does make my skin feel right like other cleansers. I've noticed that the dry patches around my face have gone too as it's really moisturising, pair with a good moisturiser and you're absolutely good to go!</span> <div class="bvseo-pubdate">Date published: 2019-12-21</div> <meta itemprop="datePublished" content="2019-12-21" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="219802066"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Katie</span> from <span itemprop="name">A little goes a long way!</span> <span itemprop="description">it was my first time trying fresh products, I&rsquo;ve heard a lot of rave about this cleanser and decided to give it a go. I wasn&rsquo;t disappointed! It&rsquo;s a light gel texture that isn&rsquo;t harsh on the skin - I have really sensitive skin so it was perfect for me. I&rsquo;ve found I only need a little pea drop to cover the whole face which means I&rsquo;m saving a lot since I bought the 150ml one. My skin always feel refreshed and moisturised after I use this cleanser, thoroughly recommend it! They even have a mini one to try so you can make sure it&rsquo;s right for your skin type.</span> <div class="bvseo-pubdate">Date published: 2020-05-13</div> <meta itemprop="datePublished" content="2020-05-13" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="216199290"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Hina</span> from <span itemprop="name">My favourite cleanser</span> <span itemprop="description">I buy this cleanser on repeat, always making sure I have a spare because I can't be without it. It smells fantastic and fresh, and glides on to the skin. It takes away all make up, including mascara, and it leaves my skin silky soft. I use it with a hot muslin and it feels like a mini spa treatment at the end of a long day. A truly luxurious product that is worth every penny (and lasts for ages, because you only need a small amount for each use) I would highly recommend this, especially if your skin is dry or sensitive. You won't regret it.</span> <div class="bvseo-pubdate">Date published: 2020-01-08</div> <meta itemprop="datePublished" content="2020-01-08" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="213942183"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Emma1</span> from <span itemprop="name">Brilliant for sensitive acne prone skin</span> <span itemprop="description">I have always had issues with cleansers. I have incredibly dry, sensitive and acne prone skin. I have tried every cleanser under the sun and most either make my dry skin worse, cause breakouts or aggravate my skin. But this one is perfect!! The cleanser smells really lovely, but isn't to intense. It leaves my skin incredibly soft afterwards and gets rid of all my foundation in about 30 seconds of rubbing on my face. I couldn't recommend this highly enough for people that often have reactions to skincare.</span> <div class="bvseo-pubdate">Date published: 2018-03-07</div> <meta itemprop="datePublished" content="2018-03-07" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="220253108"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Chants10</span> from <span itemprop="name">So gentle on the skin!</span> <span itemprop="description">It&rsquo;s one of my favourite cleansers. I have dry skin and it literally leaves my skim feeling so soft !! I use it as my AM Cleanser</span> <div class="bvseo-pubdate">Date published: 2020-05-24</div> <meta itemprop="datePublished" content="2020-05-24" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="213942144"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Char</span> from <span itemprop="name">Love This!</span> <span itemprop="description">I love love love this cleanser. I have oily skin and after using this morning and night it doesn't dry or make my skin feel tight after using. It leaves my skin feeling soft and hydrated whilst completely removing all dirt and make up. Before this I was using a cleanser I had used for years and years and thought nothing would change me....BUT Fresh Soy Cleanser is even better! I love this stuff, and a bonus is smells so lovely!</span> <div class="bvseo-pubdate">Date published: 2019-02-08</div> <meta itemprop="datePublished" content="2019-02-08" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="216253490"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Chez01</span> from <span itemprop="name">Soothing on my dry skin</span> <span itemprop="description">I originally bought the smaller size, just to make sure it was suitable for my skin. I&rsquo;m 52 and have dry/dehydrated skin. The soy cleanser is a gel consistency, it&rsquo;s cooling on the skin. I use it with my foreo device and wipe it off with a lukewarm microfibres cloth. My skin super clean after using this. I highly recommend you give this a try, I have now bought the full size and will continue to purchase.</span> <div class="bvseo-pubdate">Date published: 2020-01-10</div> <meta itemprop="datePublished" content="2020-01-10" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="220236347"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Jacopo G</span> from <span itemprop="name">Fresh and light cleanser</span> <span itemprop="description">I love this cleanser, it became a staple in my skincare routine now. It is very good on my sensitive skin, it smells lovely and it's very refreshing.</span> <div class="bvseo-pubdate">Date published: 2020-05-24</div> <meta itemprop="datePublished" content="2020-05-24" /> </div> </div> <script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; } </script> <!--end-reviews--> <!--begin-pagination--> <ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="">Soy Face Cleanser Reviews - page 2</a></li> </ul> <!--end-pagination--> <ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2020, m_5, d_27, h_15</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.8</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_53</li> <li data-bvseo="cf">loc_en_GB, sid_H00001408, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_fresh-uk</li> </ul> <!--end-bvseo-reviews--> <ul id="BVSEOSDK_meta" style="display: none !important;"> <li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li> <li data-bvseo="sp_mt">CLOUD, getReviews, 46ms</li> <li data-bvseo="ct_st">reviews, product</li> </ul>