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Soy Face Cleanser

Soy Face Cleanser

Soy Face Cleanser

Select Size : 50ml

A best-selling 3-in-1 face wash that gently melts away makeup and mascara (without the sting!), removes impurities & tones for clean, balanced skin.
Select Size : 50ml

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Removes makeup

Tell me more

This pH-balanced gel cleanser for all skin types has a cult following for the way it removes makeup—even mascara—without drying for soft, supple skin. It's made with amino acid-rich soy proteins, calming cucumber extract, and balancing rosewater. Sensitive skin? It also soothes and tones.

Benefits & Proof

Removes makeup

100% reported it thoroughly removed face makeup

97% felt their skin was more supple

93% said it soothed and softened the skin

90% noticed their skin was balanced and healthy looking

*self-assessment on 29 subjects for 4 weeks


Rose water
  • Amino acid-rich soy proteins help maintain skin elasticity.
  • Calming cucumber extract aids in soothing the skin.
  • Rosewater is notable for its calming and balancing properties.
  • Borage seed oil helps to nourish and soften.

Aqua (Water)



Butylene Glycol

PEG-7 Glyceryl Cocoate

Xanthan Gum

Glycine Soja (Soybean) Oil

Helianthus Annuus (Sunflower) Seed Oil

Borago Officinalis Seed Oil

Aloe Barbadensis Leaf Juice

Cucumis Sativus (Cucumber) Fruit Extract

Rosa Damascena Extract

Rosa Damascena Flower Water

Centaurea Cyanus Flower Extract

Glycine Soja (Soybean) Sterols

Panax Ginseng Root Extract

Rosa Damascena Flower Oil

Malva Sylvestris (Mallow) Flower Extract


Ascorbyl Palmitate

PEG-120 Methyl Glucose Dioleate

PEG-40 Hydrogenated Castor Oil

Caprylyl Glycol

Polysorbate 20

Caprylic/Capric Triglyceride


Benzoic Acid

Disodium EDTA

Citric Acid

Behenyl Alcohol

Glyceryl Stearate


Pentylene Glycol

Hydrolyzed Soy Protein


Sodium Benzoate

Potassium Sorbate


Disclaimer: Fresh product ingredient listings are update periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are apprproate for your personal use.

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How to use

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Wet the skin and massage over the face and eyes, then rinse.

Use daily, morning and night.


Is Soy Face Cleanser good for all skin types?

Yes. Soy Face Cleanser is a pH-balanced formula, meaning it’s developed to fall within the skin’s natural pH range making it a great face wash for all skin types—including sensitive skin.

Is Soy Face Cleanser drying?

Not at all. Soy Face Cleanser is beloved for its ability to thoroughly cleanse and remove face makeup without stripping the skin of essential moisture. With calming cucumber extract, balancing rosewater, and nourishing borage seed oil, the cleanser leaves skin feeling supple and refreshed.

Is Soy Face Cleanser safe for around the eye area?

Soy Face Cleanser’s extra-gentle gel formula is not only safe for use around the eyes, but can be used to remove stubborn eye makeup—including mascara!

Soy Face Cleanser is rated 4.7 out of 5 by 105.
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<!--begin-bvseo-reviews--> <!--begin-reviews--> <div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="225292753"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Molly</span> from <span itemprop="name">Amazinggggggg</span> <span itemprop="description">I never leave reviews.. but I will happily do one for this product. When you take your make up off with this it slides right off, even waterproof mascara!! I love the fact it doesn&rsquo;t dry your skin out. My skin always looks and feels so fresh and clean after using this. This size bottle is perfect to keep in the shower. I will be honest it doesn&rsquo;t really smell like much in my opinion but I prefer that because I know it&rsquo;s not full of harsh chemicals to make it smell nice, Love love love this. I will forever use this until someone comes up with a better product. Thanks fresh xxx</span> <div class="bvseo-pubdate">Date published: 2020-10-16</div> <meta itemprop="datePublished" content="2020-10-16" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="225219685"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Joshua</span> from <span itemprop="name">Maintains moisture within skin</span> <span itemprop="description">Now on my second bottle of the fresh cleanser and if you&rsquo;re thinking of getting it, just do it! After using this cleanser for a few months, I&rsquo;ve seen my skin looking healthier and clearer than ever before. Unlike most cleanser out there, the cleanser unclogs you&rsquo;re pores and removes dirt from your skin but doesn&rsquo;t strip it of essential oils and maintains the moisture barrier, which is so so so important. Genuinely recommend this product to all skin types. Maybe if you have VERY oily skin then opt for a more aggressive cleanser but so far everyone I&rsquo;ve recommended this cleanser to loves it.</span> <div class="bvseo-pubdate">Date published: 2020-10-13</div> <meta itemprop="datePublished" content="2020-10-13" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="215618340"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Huee</span> from <span itemprop="name">So soothing</span> <span itemprop="description">So I was a little skeptical with the soy cleansers as from the name, always reminded me of tofu, however it's absolutely nothing like that at all. There's a pleasant scent to the cleanser, almost a little flowery and it lather beautifully into the skin, after rinsing it's really refreshing and does make my skin feel right like other cleansers. I've noticed that the dry patches around my face have gone too as it's really moisturising, pair with a good moisturiser and you're absolutely good to go!</span> <div class="bvseo-pubdate">Date published: 2019-12-21</div> <meta itemprop="datePublished" content="2019-12-21" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="221383454"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">BraienaK</span> from <span itemprop="name">Great cleanser</span> <span itemprop="description">I love the soy cleanser. It's gentle on my sensitive skin, doesn't strip it or cause breakouts. It's doesn't foam much, it's more of a gel like texture, but it cleans all the impurities very well. I wouldn't rely on it to take off a whole face of makeup but whenever there is any leftover makeup after I've removed it, the cleanser can certainly handle that. I use it with a Foreo Luna and although I wish it foamed up a little more (just for the visual reassurance that it's there), it still works really well. I keep rebuying it, although I do wish it was cheaper.</span> <div class="bvseo-pubdate">Date published: 2020-06-15</div> <meta itemprop="datePublished" content="2020-06-15" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="219802066"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Katie</span> from <span itemprop="name">A little goes a long way!</span> <span itemprop="description">it was my first time trying fresh products, I&rsquo;ve heard a lot of rave about this cleanser and decided to give it a go. I wasn&rsquo;t disappointed! It&rsquo;s a light gel texture that isn&rsquo;t harsh on the skin - I have really sensitive skin so it was perfect for me. I&rsquo;ve found I only need a little pea drop to cover the whole face which means I&rsquo;m saving a lot since I bought the 150ml one. My skin always feel refreshed and moisturised after I use this cleanser, thoroughly recommend it! They even have a mini one to try so you can make sure it&rsquo;s right for your skin type.</span> <div class="bvseo-pubdate">Date published: 2020-05-13</div> <meta itemprop="datePublished" content="2020-05-13" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="216199290"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Hina</span> from <span itemprop="name">My favourite cleanser</span> <span itemprop="description">I buy this cleanser on repeat, always making sure I have a spare because I can't be without it. It smells fantastic and fresh, and glides on to the skin. It takes away all make up, including mascara, and it leaves my skin silky soft. I use it with a hot muslin and it feels like a mini spa treatment at the end of a long day. A truly luxurious product that is worth every penny (and lasts for ages, because you only need a small amount for each use) I would highly recommend this, especially if your skin is dry or sensitive. You won't regret it.</span> <div class="bvseo-pubdate">Date published: 2020-01-08</div> <meta itemprop="datePublished" content="2020-01-08" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="222002449"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Rosie</span> from <span itemprop="name">GREAT for sensitive, combination, acne prone skin!</span> <span itemprop="description">Have been using the same Shiseido cleanser for about 8 years but it got discontinued so have been searching for and trying new cleansers for over a year now. THIS IS THE FIRST ONE I LIKE. And I not only like it - I LOVE it. Have seen lots of influencer etc. using it but just thought it was another overhyped beauty product. I can confirm it is not(!) It leaves my skin SUPER clean but doesn't strip it or irritate it. There's no oily residue after use which I've found happens with most other gentle cleansers. My skin has almost no redness after using and looks plump and healthy. My hormonal acne has completely mellowed out (amen!). The one thing I would say is that I use this tube fairly quickly but the price is decent so definitely still worth the money in my eyes.</span> <div class="bvseo-pubdate">Date published: 2020-07-01</div> <meta itemprop="datePublished" content="2020-07-01" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="224037911"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">KTan</span> from <span itemprop="name">Gentle but clean!</span> <span itemprop="description">I have purchased and used the 150ml bottle 3 times now and this cleanser is still my no.1 to go for all skin type. Gentle enough for sensitive skin, and it does the job by cleaning all the dirt, make up and excess oil from your face. It also have a very gentle scent which won't irritate any skin type. Love it.</span> <div class="bvseo-pubdate">Date published: 2020-08-27</div> <meta itemprop="datePublished" content="2020-08-27" /> </div> </div> <script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; } </script> <!--end-reviews--> <!--begin-pagination--> <ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="">Soy Face Cleanser Reviews - page 2</a></li> </ul> <!--end-pagination--> <ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2020, m_10, d_18, h_16</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.12</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_105</li> <li data-bvseo="cf">loc_en_GB, sid_H00001408, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_fresh-uk</li> </ul> <!--end-bvseo-reviews--> <ul id="BVSEOSDK_meta" style="display: none !important;"> <li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li> <li data-bvseo="sp_mt">CLOUD, getReviews, 30ms</li> <li data-bvseo="ct_st">reviews, product</li> </ul>