Forever Fresh - Our commitment to Sustainability

Our Commitment to Sustainability

Our founders Lev and Alina have always been inspired by natural ingredients and cultural traditions from around the world. And fresh has depended on the planet - and the people on it - to create safe, effective and sensorial skincare backed by science since 1991.

Forever fresh is our commitment to working responsibly with communities where we source our hero ingredients. We are committed to do our part to ensure we leave the future generation with a world that is forever fresh.

Imagine if we cared for the skin of the earth as we do our own...

Our goal: To Improve our ingredient sourcing with respect to the planet and people, and make a positive impact in the communities where we source by 2030. How we're getting there: By partnering with Union for Ethical Bio Trade, the LVMH Research and Innovation Center, and local organizations to continuously improve our sourcing practices and local livelihoods where we source our ingredients. 100% of our skincare hero ingredients are traceable to their specific geographic origin.

Key Milestones

2021

Establish ongoing partnerships with organizations that support the communities where we source our skincare hero ingredients to empower their future generations

2025

Complete UEBT assessments and ensure improvement plans are in progress for 100% of skincare hero ingredients

2025

Reach a $1,000,000 donation goal to organizations that empower future generations

2021

Initiate UEBT on-site assessments starting with our skincare hero ingredients to identify improvement opportunities

Sunrise over a lake, with the mist rolling in over the top of the lake

Two individuals tilling a field of tea leaves with the mountains in the background

Union For Ethical Bio Trade Member. Sourcing with Respect

About Union for Ethical BioTrade

Union for Ethical BioTrade (UEBT) is a non profit association that promotes sourcing with respect. UEBT's mission is to regenerate nature and secure a better future for people. They are internationally recognized for their standard that defines ethical sourcing practices for ingredients from biodiversity.

Eco-packaging - Our goal: To ensure 100% of product packaging is made with recycled material or is recyclable by 2025. How we're getting there: By implementing a respect, reduce, replace strategy, we utilize post-consumer resources and design packaging to be recyclable to help preserve the planet's resources. 56% of our paper product packaging is certified from responsibly managed forests

Key Milestones

2021

Ensure all innovation is eco-designed moving forward

2022

Ensure 100% of gift set packaging is made with recycled material or is recyclable

2023

Ensure 100% of paper product packaging is certified from responsibly managed forests