Fresh is thrilled to introduce a new, first-of-its-kind innovation in the anti-pollution lineup: Kombucha Cleansing Treatment. In one clean sweep, the no-rinse cleanser and treatment in one removes pollution, impurities, makeup, and sunscreen while treating the skin’s microbiota with prebiotic inulin. The result is improved clarity, refined pores, and smoother skin texture.
Not only does Kombucha Cleansing Treatment cleanse and remove any traces of pollution, but it’s powered by prebiotic inulin, a natural ingredient derived from chicory roots with special skin-balancing properties. “We hand-picked prebiotic inulin for its ability to feed the microbiota, keeping it balanced and better able to fend of external aggressors like pollution,” says Lev. In fact, Kombucha Cleansing Treatment is scientifically proven to keep the skin’s unique microbiota balanced for 24 hours.' And in a consumer panel assessment, 100% felt pollution and impurities were eliminated and 100% saw improved skin clarity. The look of pores was also reduced by -12%.”
Saturate a cotton pad and sweep over face and eyes. Repeat until the cotton pad comes away clean.
To remove eye makeup, hold pad over closed eyes for a few seconds, then gently wipe. No rinsing required.
What is a cleansing treatment?
It’s our fresh take on a cleanser that also treats your skin--keeping the skin’s microbiota balanced.
What is the microbiota?
The microbiota is a living ecosystem on the skin’s surface. The microbiota and skin live in harmony and they depend on each other for survival. It’s your skin’s natural defense system and unique to you—no two microbiotas are the same. When the microbiota is properly balanced, it is better able to fend off external aggressors and keep skin looking its best.
What happens when the balance is disrupted?
Disrupting this balance—with exposure to pollution and other aggressors—leads to a weakened skin defense system. This means the skin is less likely to protect itself. The skin’s barrier becomes weaker and more fragile, which can appear on the skin as dehydration, roughness, and more visible pores.
What’s the difference between prebiotics and probiotics?
Prebiotics are food for the microbiota to keep a balanced environment. Probiotics are live microorganisms. They can be found naturally in foods like yogurt, kefir, and cheese.