1. What is Fresh Rewards? How can I join?

Fresh Rewards is our loyalty program. Upon any purchase at designated Fresh stores, counters or official online shop in Hong Kong (except Sephora, DFS stores), you will be eligible to join our membership. Then you can create an account and become our member by completing the registration form, agreeing to the terms and conditions, and providing a valid mobile phone number for account verification (each phone number for one account registration only).

2. What are the benefits of becoming a member?

By joining Fresh Rewards, you can enjoy exclusive privileges throughout the year, such as welcome gift, birthday gift, members’ events, and access to member exclusive sales. You will become a FAMILY member with accumulated spending of HK$1,000 or above and start earning Fresh Reward Dollars. For every HK$25 spent, FAMILY member can earn 1 Reward Dollar and FOREVER member can earn 2 Reward Dollars. 1 Reward Dollar can be spent as HK$1 on regular-priced product at Fresh HK stores and counters.

3. How do I earn Fresh Reward Dollars?

You will become a FAMILY member with accumulated spending of HK$1,000 or above, and start earning Fresh Reward Dollars after purchasing at designated Fresh HK stores, counters and online shop (except Sephora and DFS stores).
Become a FAMILY member with accumulated spending of HK$1,000 in 12 months: You will get 4% rebate (i.e. earn 1 Reward Dollar for every HK$25 spent)
Become a FOREVER member with accumulated spending of HK$4,000 in 12 months: You will get 8% rebate (i.e. earn 2 Reward Dollars for every HK$25 spent)
Reward Dollars cannot be earned on any orders below HK$25, value set purchases or delivery cost.

When you shop at designated Fresh stores and counters, please provide your Fresh membership number or registered mobile number. Fresh Reward Dollars will be credited to your account on the second day of the transaction.

For online purchase, please log in with your registered email or register as a member before payment. Reward Dollars will be credited to your account within 14 working days after you have received the products.

4. How can the earned Fresh Reward Dollars be used?

1 Reward Dollar can be spent as HK$1 on regular-priced product at Fresh HK stores and counters. Each member can use up to 3,800 Reward Dollars per day. Use of Reward Dollar is not applicable to online purchase.
Fresh Reward Dollar is instant discounts applicable to all regular-priced products purchased in designated Fresh stores and counters in Hong Kong (except Fresh Online Shop), but not to value sets, facials, gift cards or any specific products designated by Fresh 21C Hong Kong. When using Reward Dollars, valid identification (such as credit card) is required.
Fresh Reward Dollar is not cash. It has no cash value without a purchase; and may not be altered, sold, bartered, transferred, or exchange for cash. The Fresh Reward Dollar is subject to change, alteration, or termination by Fresh 21C Hong Kong at any time.

5. How can I check my Fresh Reward Dollar balance?

To view your earned Reward Dollars, you can visit My Account and login with your registered email. Or you can login to WeChat with registered mobile number and bind your account through Fresh Hong Kong WeChat Official Account. Upon successful verification, you can check your Reward Dollars, receive the latest news of shopping offers and exclusive promotion details anytime and anywhere. Other than online, you can also visit or call our stores or counters to check your Reward Dollars balance.

6. What are the exclusive benefits for FAMILY membership and FOREVER membership on birthdays?

FAMILY and FOREVER members can get birthday gifts in person at any Fresh stores or counter, and are entitled to double Reward Dollars for the first purchase of regular-priced product during birthday month. FAMILY members will get 8% rebate (i.e. earn 2 Reward Dollars for every HK$25 spent) and FOREVER members will get 16% rebate (i.e. earn 4 Reward Dollars for every HK$25 spent). Rewards will be credited to member’s account on the second day of the transaction. Each member can only enjoy birthday privileges once each calendar year. This offer cannot be used in conjunction with other discounts, coupons, or promotions. It is not valid on value sets, facial treatments, gift certificates, or any products that Fresh 21C Hong Kong excludes from this offer.

7. Do my Fresh Reward Dollars expire?

Starting from 1 March 2024, Fresh Rewards Dollars are valid for 12-month from the purchase date; and the Rewards Dollars earned on or before 29 February 2024 are valid for 12-month from the membership start date.

8. What is the membership validity? How can I renew my membership?

Membership is valid for 12-month from membership start date or change date.

Existing FOREVER member:
Membership will be renewed for 12 months with accumulated spending of HK$4,000 within 12 months from the date of becoming FOREVER member;
Membership will be changed to FAMILY with accumulated spending of HK$1,000-HK$3,999 within 12 months;
Membership will be changed to FRESHIE with accumulated spending below HK$1,000 within 12 months.

Existing FAMILY member:
Membership will be upgraded to FOREVER with accumulated spending of HK$4,000 within 12 months from the date of becoming FAMILY member;
Membership will be renewed for 12 months with accumulated spending of HK$1,000-HK$3,999 within 12 months;
Membership will be changed to FRESHIE with accumulated spending below HK$1,000 within 12 months.

Existing FRESHIE member:
Membership will be upgraded to FOREVER with accumulated spending of HK$4,000 within 12 months from the date of becoming FRESHIE member;
Membership will be upgraded to FAMILY with accumulated spending of HK$1,000-HK$3,999 within 12 months;
Membership will be renewed for 12 months with accumulated spending of HK$1-HK$999 within 12 months.

9. Am I allowed to combine Fresh Reward Dollars with my friends?

Fresh Reward Dollars cannot be shared or combined. Each member can only use the Reward Dollars earned by their own membership, and the Reward Dollars cannot be combined in any way. To guarantee your rights, please note that when you earn or use Reward Dollars, our staff will require you to show your identification documents (such as credit cards, etc.).

10. Is the membership applicable globally?

This membership plan is only applicable to designated Fresh stores, counters and official online shop in Hong Kong (except for Sephora and DFS stores). Membership and offers are not transferable.

11. What happen to my earned Fresh Reward Dollars if I return merchandise?

If any item for which you earned Fresh Reward Dollars is returned, the Reward Dollars in connection with that purchase will be deducted from your account.

12. What happen if I return merchandise from an order on which I used Fresh Reward Dollars?

Upon return of merchandise, Fresh will refund the price actually paid after applying the discount. Exchanges of the same item will be credited for full transaction value including discount. Fresh Reward Dollars used in connection with that purchase will be forfeited.

13. Can I also enjoy membership benefits when shopping online?

Your purchases at the Fresh official online shop will be recorded in your membership account to earn Fresh Reward Dollars and enjoy other privileges, but Reward Dollars cannot be used to offset the purchase amount.

If you have already joined Fresh Rewards, you can log in your account with the registered email address before payment, so that the online shop purchases can be recorded in your account. If you are not yet a member, please click here to create account. After logging in, online shop purchases will be recorded in your account.

Your order from online shop will be displayed in your member account within 14 working days after you receive the product, and the accumulated purchase amount will be used to calculate the membership level and Fresh Reward Dollars. Shipping fees for Fresh special packages and online purchases are not included in the rebate amount.
The welcome gift, upgrade gift and birthday gift cannot be redeemed through online, and can only be collected once at a designated store or counter. The welcome gift must be redeemed immediately after becoming a new member and making the first purchase; the upgrade gift must be redeemed immediately after achieving the spending requirements; the birthday gift must be collected in person within the birthday month.

14. Can I earn Fresh Reward Dollars by checking out as a guest online?

Sorry, checkout as a guest will not be able to earn Fresh Reward Dollars and enjoy other member exclusive benefits. Please remember to log in to your account with your registered email before payment, so you can earn Fresh Reward Dollars and enjoy other exclusive privileges!