Skincare Routine Essentials for Every Age

Brittan Bates

Global Brand Storytelling

5 min read

Expert Advice

Curate a skincare routine that evolves as gracefully as you do.

Woman with lips slightly parted with hair tucked behind one ear

As you journey through life, your skin tells the story of change, resilience, and beauty. And as you explore each new chapter, your skincare ritual should evolve with you. Whether you’re enjoying the vibrancy of your twenties or cherishing the wisdom of your later years, this guide is your roadmap to radiant and nourished skin at every turn.

Laying a solid foundation in your 20s

Top picks: The Rose & Hyaluronic Acid Deep Hydration Moisturiser to strengthen the skin’s barrier and provide 72-hour deep hydration. The Soy pH-Balanced Hydrating Face Wash to cleanse, soften, and hydrate skin in one simple step.

In your 20s, your skincare routine should be all about being proactive — taking the proper steps and laying the foundation to preserve your skin’s natural regenerative abilities. In your younger years, when you’re still finding your footing in the adult world, it can be easy to overlook skincare as something small, but establishing a solid routine now is essential for long-term skin health.

  • Keep it simple: It’s okay to stick to the basics at this stage of your life. Start with a gentle cleanser, hydrating moisturiser, and a daily-use sunscreen with a good SPF.
  • Acne management: If you’re prone to breakouts, keep your eyes open for noncomedogenic products designed to target blemishes.
  • Regular exfoliation: Incorporate regular, gentle exfoliation into your routine to maintain a bright complexion and prevent the buildup of dead skin.

Preserving a youthful glow in your 30s

Top picks: Kombucha Antioxidant Facial Treatment Essence to minimise pores, protect against antioxidants, smooth and hydrate skin, and improve luminosity. Lotus AHA Gentle Resurfacing Serum that helps to reduce the appearance of dark spots and lines, boosting radiance, and evening out skin texture.

When you enter your 30s, you’ll start to notice the first signs of ageing, whether fine lines, skin tone changes, or reduced elasticity. As these changes become more noticeable, it’s probably time to update your skincare routine. Focus on incorporating products designed to preserve and enhance your skin's youthful radiance.

  • Keep your skin hydrated: It’s important to look for products that can help keep your skin moisturised and hydrated. Products with hyaluronic acid can help lock in moisture and give skin a more plump and youthful appearance.
  • Use antioxidants: Your 30s are an excellent time to start introducing antioxidants into your skincare routine. Treatments rich in antioxidants can help defend against environmental damage caused by factors like UV radiation and pollution.
  • Smart layering: Look for versatile products that can work together to simultaneously address a variety of issues — like a serum targeted at addressing both hydration and skin tone or texture irregularities.

Fortifying your anti-ageing skincare for your 40s

Top picks: Tea Elixir Skin Resilience Activating Serum to counteract the more visible signs of ageing and refine skin texture. Black Tea Anti-Aging Eye Cream to rejuvenate the eye area, reducing dullness and improving firmness.

As you head into your 40s, you’ll likely start noticing more significant skin changes. Usually, these changes include increased dryness or more noticeable wrinkles due to slower collagen production. In these years, you will need to adjust the focus of your routine towards skincare for anti-ageing. Include hydration-intensive products that can help combat the potential loss of fullness or elasticity in your skin and even out the appearance of wrinkles or age spots.

  • Choosing the right moisturiser: It’s essential to find a moisturising cream with a more intensive formula to address any dryness and fortify the skin’s natural protective barrier.
  • The power of peptides: Incorporating peptides into your routine can help address the signs of ageing caused by a natural slowdown in collagen and elastin production, resulting in firmer skin.
  • Target the eyes and lips: It’s important to pay special attention to the eye and lip areas because they show signs of ageing more quickly. Make use of specific treatments targeted at smoothing out crow's feet and laugh lines.

Embracing your golden years in your 50s

Top picks: Smooth deep-set wrinkles and visibly firm skin with Black Tea Anti-Aging Ceramide Moisturiser. Visibly repair and restore the eye area, reducing the appearance of dark circles and crow’s feet with Creme Ancienne Firming Eye Cream.

Your 50s are the time to embrace change and celebrate the life experiences and tales of wisdom reflected in your skin. While hormonal changes may present new challenges — like reduced sebum production that can dry out your skin and make wrinkles more noticeable — with the proper skincare practices, you can welcome this stage of your life with open arms. This is the time to honour your skin’s story and give it the nourishment and care it deserves.

  • Repair and reinforce your skin’s defences: Look for products rich in ceramides and fatty acids that can help bolster your skin’s lipid barrier.
  • Overnight masks: Choose more powerful masks and overnight treatments that work overnight to deeply nourish and firm your skin while you sleep.
  • Treat yourself: Indulge in professional facials and skincare treatments more regularly. They’re not just for pampering yourself; they provide the additional level of care that your skin craves.

Protecting your skin in your 60s and beyond

Top picks: Crème Ancienne and Crème Ancienne White Truffle Overnight Mask to restore and rejuvenate skin, fade the appearance of expression lines, improve the skin’s elasticity, and boost radiance.

In your 60s and beyond, your skin may become thinner and more delicate, calling for a more comforting skincare regimen. Caring for mature skin is about focusing on nourishment and protection.

  • Deep moisture and better hydration: Mature skin thrives with the help of emollient-rich creams and oils that provide the deep, consistent hydration it deserves.
  • Gentle nourishment: Choose products developed for sensitive skin that cater to the delicate nature of mature skin, reducing the risk of irritation.
  • Resilience and reinforcement: Seek out products with ingredients that strengthen skin, improve its resilience, and enhance its natural protective qualities.

Stay forever fresh

Ageing is an inevitable journey, and each stage brings its own unique beauty — a beauty that shines brightest when met with care and consideration. As you navigate each new stage of your life, it’s important to reassess your skincare ritual and consider the best ways to give your skin what it needs. Skincare is a journey, but with the right products, you’ll be more than prepared.

Explore the fresh best sellers, a collection of beloved skincare essentials, perfect for every chapter of your skincare story.

Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.