Why are white truffles so precious and rare?

White truffle is considered the rarest variety of truffles because it grows in very limited climates off the roots of specific species of trees. It cannot be cultivated and can only grow in the wild, which is why they are so expensive.

How do you obtain the white truffle extract? 

After our white truffle is carefully collected, it is frozen at peak freshness using a cryo-preservation process. Cryo-preservation is an advanced system for natural preservation that maintains the nutritional characteristics of the Alba white truffle. It is then purified using a patented* enzymatic extraction process to release 100% of the truffle’s bioactive compounds. Capturing all the active molecules from the white truffle in one potent extract to help fade the look of expression lines and wrinkles and redefine facial contours.
*patent granted ITBO20070542

What is enzymatic extraction?

Informed by 20 years of research, a patented* enzymatic extraction process isolates the molecular fingerprint of the white truffle.

A custom designed selection of enzymes target & recover 100% of the bioactive molecules.

Following the principles of green chemistry, these biological catalysts release the power of the white truffle in one potent extract. 

How is fresh helping to protect and preserve the white truffle?? 

Because our white truffle relies on precise environmental conditions that must be maintained, we are committed to helping protect its natural habitat. Since 2020, we have been partnering with a nonprofit association based in Alba, Italy, called Save the Truffle whose mission is to safeguard the white truffle ecosystem. So far, this partnership has led to 350 new trees planted, 645,000+ square feet of woods preservation, 500 hours of winter maintenance and tree planting, and 250 students educated on truffle preservation.