Soy Proteins in Skincare

3 min read

Skincare Education

Get to know the ingredient behind our cult-favorite cleanser.

soy benefits

If you’re not using Fresh’s cult-favorite Soy pH-Balanced Hydrating Face Wash as part of your daily skincare regimen, you might want to start incorporating it ASAP. The preferred face wash for legions of beauty editors, board-certified dermatologists, and skincare stans, this pH-balanced formula is scientifically proven to protect the skin barrier without stripping it of essential moisture. It’s also gentle enough to remove stubborn eye makeup and SPF, and got an A+ from nearly 200 adults in consumer trials with vastly varied skin (think different ages, genders, skin tones, and types).

Part of its star power lies in the user experience. Imagine a sumptuous lather with the perfect amount of suds that leaves skin feeling dewy and over 10% more hydrated after the first rinse. The lion’s share of its benefits, however, comes from its list of high-performing ingredients – none more so than its inclusion of soy proteins.

The benefits of soy proteins

An unparalleled source of hydroxyproline – a naturally occurring amino acid that’s primarily found in the body's natural collagen or elastin – soy proteins are an unassuming yet potent skin savior when applied topically. Obtained using an enzymatic eco-extraction process that ensures the integrity of the proteins, these plant-based powerlifters effectively bind moisture and provide a smoothing effect, which, in turn, serves to blur the appearance of fine lines and wrinkles.

Another perk of the soy proteins you’ll find in the Soy pH-Balanced Hydrating Face Wash (and Soy Face Exfoliator) is their ability to improve the skin’s ability to stretch and bounce back (aka its elasticity) – which is key to maintaining a healthy-looking, supple, and radiant complexion.

How to use

As with all skincare ingredients and products, to reap the full spectrum of rewards, consistency is key – even with something like cleanser, which is subsequently rinsed off.

For the most effective results, apply around a dime-size amount of facial cleanser to a damp face morning and night. Gently massage into a lather from the center of the face outwards, over the face and eyes all the way down to the neck for 30 seconds up to two minutes. To rinse, take a soft washcloth, or use your hands to wash away suds with tepid (never hot!) water. Pat dry and follow with your chosen AM or PM regimen.

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