Skin Care, Body Care and Fragrances | Fresh ID

Clean you can feel

Clean you can feel

RESET. REFRESH. REPLENISH.

RESET. REFRESH. REPLENISH.

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Rose Deep Hydration Toner

Rp 765.000

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Rose Deep Hydration Moisturizer

Rp 790.000

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winter essentials

Give back to your skin

with +10% hydration, even after you rinse*

All day
healthy-looking glow

Lock in moisture with damask rose extracts

rose collection 0425

core sets 0425

A fresh gift is more
than skincare

Shop our collection of curated skincare essentials
with 30% value savings

Explore our collections

Soy

Cleanse

As fresh's first venture into skincare, we researched amino acid-rich soy proteins and found that they help with skin suppleness.
Black Tea

Firm

Inspired by black tea's high level of antioxidants, we derived our potent black tea complex that helps to improve skin elasticity.
Lotus

Radiance

Super Lotus is a powerful antioxidant that smoothes the look of lines and protects from free radicals for radiant, resilient skin.
Rose

Deep Hydration

We selected the damask rose out of 200 rose species for its special power to retain moisture while strengthening the skin barrier.
Kombucha

Protect

After researching fermentation, we made kombucha the star of our liquid essence to protect from the damaging effects of pollution.
Umbrian Clay

Purify

Fresh’s exclusive ingredient, this fine white clay native to Nocera Umbra, Italy—the sole source—clarifies and balances the skin.
Vitamin Nectar

Skin Nutrition

After years of research, we bridged the world of multivitamins and skincare for formulas that deliver bright, healthy-looking skin.
Sugar

Refine

Sugar is a natural humectant that prevents moisture loss. We bottled sugar's softening properties, pioneering its use in beauty.

Safety backed by science

At fresh, we care as much about what we put into our products as what we leave out.

We adhere to stringent international regulations and ban hundreds of ingredients from our formulas.
Our experts test every ingredient an average of 3 times to ensure it’s safe on skin.
We spend 2+ years validating each product’s safety by a team of toxicologists, chemists, biologists, and regulatory experts.

forever fresh

Our commitment to sustainability

Improving our ingredient sourcing with respect to the planet and people by partnering with Union for Ethical BioTrade (UEBT)
Ensuring all product packaging is made with recycled material or recyclable by 2025
Working to achieve net-zero carbon emissions by 2030 by setting reduction and offsetting targets aligned with the Paris Agreement

forever fresh: our planet, our people, our product