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  • soy repromote 0425

    Beyond Clean

    Beyond Clean

    Hydrate & Soothe with Soy Face Cleanser

    Hydrate & Soothe with Soy Face Cleanser

Shop best sellers

Rose Deep Hydration Toner

250 ml / 8.4 fl oz-Regular
Rp 765.000

Rose Deep Hydration Moisturizer

50 ml / 1.6 fl oz-Regular
Rp 790.000
winter essentials

Give back to your skin

with +10% hydration, even after you rinse*

Shop Soy

All day
healthy-looking glow

Lock in moisture with damask rose extracts

Shop Rose
rose collection 0425
core sets 0425

A fresh gift is more
than skincare

Shop our collection of curated skincare essentials
with 30% value savings

Gift Now

Explore our collections

  • Soy
    Cleanse
    As fresh's first venture into skincare, we researched amino acid-rich soy proteins and found that they help with skin suppleness.
  • Black Tea
    Firm
    Inspired by black tea's high level of antioxidants, we derived our potent black tea complex that helps to improve skin elasticity.
  • Lotus
    Radiance
    Super Lotus is a powerful antioxidant that smoothes the look of lines and protects from free radicals for radiant, resilient skin.
  • Rose
    Deep Hydration
    We selected the damask rose out of 200 rose species for its special power to retain moisture while strengthening the skin barrier.
  • Kombucha
    Protect
    After researching fermentation, we made kombucha the star of our liquid essence to protect from the damaging effects of pollution.
  • Umbrian Clay
    Purify
    Fresh’s exclusive ingredient, this fine white clay native to Nocera Umbra, Italy—the sole source—clarifies and balances the skin.
  • Vitamin Nectar
    Skin Nutrition
    After years of research, we bridged the world of multivitamins and skincare for formulas that deliver bright, healthy-looking skin.
  • Sugar
    Refine
    Sugar is a natural humectant that prevents moisture loss. We bottled sugar's softening properties, pioneering its use in beauty.

Safety backed by science

At fresh, we care as much about what we put into our products as what we leave out.
  • We adhere to stringent international regulations and ban hundreds of ingredients from our formulas.
  • Our experts test every ingredient an average of 3 times to ensure it’s safe on skin.
  • We spend 2+ years validating each product’s safety by a team of toxicologists, chemists, biologists, and regulatory experts.
Learn More

forever fresh

Our commitment to sustainability

  • Improving our ingredient sourcing with respect to the planet and people by partnering with Union for Ethical BioTrade (UEBT)
  • Ensuring all product packaging is made with recycled material or recyclable by 2025
  • Working to achieve net-zero carbon emissions by 2030 by setting reduction and offsetting targets aligned with the Paris Agreement
Learn More
forever fresh: our planet, our people, our product
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