Face Masks for Every Skin Type

Brittan Bates

Global Brand Storytelling

3 min read

Expert Advice

Our go-to facial mask guide for finding the mask your skin needs.

Face Mask

We love having options, especially when it comes to skincare. While we like to be consistent with our daily essentials, face masks are a great way to address specific skincare concerns both daily and seasonally. As mask experts since 2000, we’re here to help you find the best mask to add to your skincare routine or for ad-hoc self-care. First, let’s get to know the world of face masks better.

Why do we need to use face masks?

Face masks cater to your skin’s ever-changing needs—no matter your skin type—delivering powerful benefits while feeling good on your skin. Whether your skin is craving soothing hydration, gentle exfoliation, or a lifted look, you’ll get instant and long-term beauty benefits from incorporating face masks into your daily routine.

How often should we use face masks?

Less is more—more or less. Face masks are used to streamline your skincare routine and help your other skincare products work more effectively. We recommend following the directions with each face mask and listening to your skin’s specific needs.

So now ask yourself, what is your skin craving?

We’ve been making face masks for over 20 years, so we know a lot about how they benefit your skin. We seek out ingredients that are scientifically proven to improve specific skin concerns. Here are a few of our favorites to help you choose the best face mask(s) that are right for you.

Floral Recovery Calming Mask

About 70% of women and 60% of men report having some form of sensitive skin (Frontiers of Medicine, 2019). Regardless of skin type or tone, anyone can experience skin sensitivity due to the stress of today’s “always on” lifestyle, especially in conjunction with factors like lack of sleep, pollution, and seasonal changes. This dermatologist-tested sleeping mask is clinically proven to help calm and reduce the look of redness on sensitive skin with a blend of floral extracts—passionflower, cornflower, cherry blossom, and peony—along with vitamin C and squalane to brighten and smooth.

Black Tea Firming Overnight Mask

Improve your skin’s elasticity, smooth fine lines, and reduce signs of tiredness—all while you sleep!—with this firming face mask. We formulated this velvety face mask with an elasticity peptide to redefine the look of facial contours and promote skin’s bounce as well as hyaluronic acid to immerse the skin in moisture. Our exclusive black tea complex, comprised of black tea extract, black tea ferment, blackberry leaf extract, and lychee seed extract, work to give skin a visibly firmer and lifted look by morning.

Rose Face Mask

Drench dry skin in this instantly hydrating face mask formulated with damask rose, cucumber extract, and aloe vera gel to cool and calm. Real rose petals suspended in the silky gel formula gently soothes and tones skin, while a blend of teas helps to brighten. Damask rose helps to retain moisture levels, leaving skin feeling soft and supple.

fresh tip: Keep Rose Face Mask in the fridge for extra cooling application during the summer or whenever skin needs to chill out.

Lotus Youth Preserve Rescue Mask

Boost radiance and smooth skin’s texture with this multi-benefit face mask. A blend of kombu seaweed, red algae, and lotus seed powder gently buffs and refines your skin while minimizing signs of daily stress for a naturally dewy look.

Umbrian Clay Pore-Purifying Face Mask

Give your skin the ultimate detox with this clarifying face mask made from Umbrian clay—exclusive to fresh and sourced from Umbria, Italy—which has a high mineral content that works to instantly & deeply remove impurities. Grab this clay mask when your skin needs help to unclog pores, a deep cleansing, and to spot treat imperfections, all without over-drying.

Vitamin Nectar Glow Face Mask

Awaken and energize dull skin with this glow boosting face mask fueled by fruit—50% clementine, lemon, and orange paste containing AHAs for a gentle chemical peel—and Vitamin C, Vitamin E, and Vitamin B5. The nutrients of this brightening mask help to boost the glow of skin for a healthy-looking complexion.

Sugar Face Polish Exfoliator

Gently buff away dry, dull skin with this gentle skin exfoliator, which uses brown sugar crystals to seal in moisture and real wild strawberries packed with vitamin C to brighten. Plum seed and grapeseed oils add a nourishing touch to help dehydrated skin feel soothed and softened.

Crème Ancienne Ultimate Nourishing Honey Mask

Increase your skin’s resistance to environmental stress by creating a moisture-preserving veil with this nourishing face mask. Crafted with 38% Buckfast bee honey that instantly melts into skin, this nourishing non-comedogenic mask delivers six hours of hydration (even after it’s washed off!) while improving elasticity. Meadowfoam seed oil, known for its fatty acid composition, goes into the skin to soften for a silky, velvety look and feel.

Ready to start masking? See what other face masks we have in our collection here.

Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.