Adapting Your Skincare Routine as You Age


Brittan Bates

Global Brand Storytelling

5 min read

Expert Advice

Every decade’s skincare diary.

Woman with lips slightly parted with hair tucked behind one ear

Your skin tells the story of your life, and recognizing its evolving needs is pivotal to maintaining your natural radiance with each passing decade. Aging is a privilege, and beauty is ageless, meaning your skincare is more than a routine — it's a ritual.


Discover our guide to caring for your skin at every age and stage of your journey.


Your 20s

Essential picks: Opt for a Soy pH-Balanced Hydrating Face Wash to enhance skin elasticity, reduce the appearance of redness, and boost hydration levels. Incorporate a Rose & Hyaluronic Acid Deep Hydration Moisturizer to ensure continuous moisture and reinforce your skin's natural barrier.


Your 20s mark the zenith of your skin's self-renewal capabilities, making the main aim of the game prevention. Lay the groundwork for your future self by establishing a foundational skincare routine.


  • Begin with the essentials: A gentle cleansing formula, a moisturizing cream that promises hydration, and the daily application of sunscreen are your starting points.
  • Manage acne: If acne has continued showing up, be sure to choose non-comedogenic options aimed at managing blemishes.
  • Embark on the path of exfoliation: The time is ripe for integrating regular, gentle exfoliation into your routine, shedding dead skin cells to unveil a luminous complexion.

Your 30s

Essential picks: Select the Kombucha Antioxidant Facial Treatment Essence for enhanced skin clarity and a radiant glow and the Lotus AHA Gentle Resurfacing Serum to diminish dark spots and smooth skin texture while you sleep.

Your 30s might unveil early aging signs, such as fine lines, changes in skin tone and texture, and reduced elasticity. The focus of this decade is maintenance.


  • Enhance moisture levels: Seek out products enriched with hyaluronic acid for their ability to hydrate and fill in fine lines.
  • Add antioxidants to your routine: Begin applying treatments that fend off damage from pollutants and the sun’s harmful rays.
  • Choose versatile products: Favour serums and treatments that tackle multiple concerns, such as addressing both hydration and skin tone irregularities.

Your 40s

Essential picks: Incorporate the Tea Elixir Skin Resilience Activating Serum into your routine to combat visible aging signs and refine your skin’s texture. Enlist the help of the Black Tea Anti-Aging Eye Cream to alleviate dullness while firming and smoothing the delicate eye area.


The advent of your 40s may accentuate changes in skin's texture and elasticity as collagen production slows, ushering in increased dryness and more pronounced wrinkles. This period calls for a step up in skincare for anti-aging and using active ingredients to minimize lines and enhance firmness.


  • Opt for more substantial moisturizers: Shift towards creams with a richer texture to address dryness and bolster the skin's barrier.fres
  • Include peptides: These compounds are vital for combating the aging signs that stem from the natural reduction in collagen and elastin production.
  • Focus on the eyes and lips: Given their tendency to exhibit aging signs more rapidly, it's crucial to apply specialized treatments for concerns like crow's feet and laugh lines.

Your 50s

Essential picks: Reach for the Black Tea Anti-Aging Ceramide Moisturizer to visibly firm the skin and reduce the appearance of deep-set wrinkles, providing support to the skin barrier to protect against environmental aggressors. Add the deeply rich, nourishing Crème Ancienne Firming Eye Cream to revitalize the eye area for a youthful appearance.


During your 50s, hormonal changes can significantly impact your skin, leading to decreased sebum production, which may contribute to increased dryness and more visible wrinkles. It’s essential to pivot your skincare routine towards richer, more emollient products better equipped to combat these changes.


  • Barrier repair: Enhance your skin's resilience by integrating products rich in ceramides and fatty acids to protect and reinforce your skin's lipid barrier.
  • Intensive face masks: Invest in potent masks and overnight treatments that work in harmony with your skin's natural regenerative cycle, nourishing and firming the skin while you sleep.
  • Professional treatments: Elevate your skincare routine with professional facials and skin treatments. Regular appointments can significantly boost your daily regimen, offering deeper nourishment and targeted solutions to address aging concerns more effectively.

Your 60s and beyond

Essential picks: Include the unparalleled moisturizing cream, Crème Ancienne, to deliver supreme nourishment to the skin. Pair with Crème Ancienne White Truffle Overnight Mask to infuse your skin with a blend of moisturizing ingredients. Designed to work with your skin's nocturnal healing cycle for rejuvenated and refreshed skin by morning.


During your 60s and beyond, your skin may become thinner and more fragile, prompting a need to prioritize comfort and nourishment.


  • Ultra-hydrating ingredients: Keep mature skin nourished with emollient-rich creams and oils designed to deeply hydrate and prevent moisture loss.
  • Soothing formulas: Opt for products formulated specifically for sensitive skin, which are less likely to cause irritation and can help soothe and calm the skin.
  • Delicate skin care: It's vital to seek out products with ingredients known to strengthen the skin barrier and improve its resilience, protect against external aggressors, and maintain the skin’s overall health.

Glow through the ages with fresh

It's crucial to stay attuned to your skin throughout every stage of life. Take the time to modify your skincare ritual as and when required to align with its changing needs. Aging is inevitable, but with care and consideration, beauty remains.

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Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.