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Soy pH-Balanced Hydrating Face Wash

(5543)
Soy pH-Balanced Hydrating Face Wash

Soy pH-Balanced Hydrating Face Wash

Travel Size 50 ml / 1.6 fl oz Full Size 150 ml / 5 fl oz Jumbo Size 400 ml / 13.5 fl oz
$39.00
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A gentle face cleanser proven to instantly soothe visible redness & hydrate while supporting skin’s moisture barrier for a healthy look over time.
Soy pH-Balanced Hydrating Face Wash
Soy pH-Balanced Hydrating Face Wash
Soy pH-Balanced Hydrating Face Wash
Soy pH-Balanced Hydrating Face Wash
Soy pH-Balanced Hydrating Face Wash
Our best-selling face wash supports skin’s moisture barrier & clears impurities for a soft, healthy look. It’s formulated with amino acid-rich soy proteins & other naturally derived ingredients to instantly hydrate & visibly calm redness while visibly improving imperfections & pores long term.

  • Supports skin’s moisture barrier
  • Instantly calms visible redness & hydrates
  • Delivers a clear, healthy look over time
  • 1 sold every 60 seconds**

**based on 2022 North America sales

SOOTHED VISIBLE REDNESS (UNRETOUCHED RESULTS)

Soy pH-Balanced Hydrating Face Wash
Soy pH-Balanced Hydrating Face Wash
before after
Soy pH-Balanced Hydrating Face Wash-Proven results-Image
Right Away You’ll See and Feel
91%
agreed it calmed visible redness*
+10%
hydration**
87%
said it improved the look of imperfections*
92%
agreed it visibly refined pores*
92%
noticed a brighter complexion*
  • *self-assessment, 122 subjects, 4 weeks
  • **instrumental test, 11 subjects

Benefits

Cleanses
Cleanses
Hydrates
Hydrates
pH-balanced
pH-balanced
Removes
Removes makeup
Soothes
Soothes
All
All skin types
Aloe Vera helps to soothe and hydrate the skin.
Cucumber extract helps to calm, soothe, and provide a cooling effect.
alt text
Borage seed oil is rich in essential fatty acids to help to nourish and soften dry skin while maintaining a supple and healthy look
Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. A by-product of soy production in the food industry, this ingredient is upcycled (aka repurposed) to help with excess waste.
Aloe Vera helps to soothe and hydrate the skin.
Borage seed oil is rich in essential fatty acids to help to nourish and soften dry skin while maintaining a supple and healthy look
Cucumber extract helps to calm, soothe, and provide a cooling effect.
Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. A by-product of soy production in the food industry, this ingredient is upcycled (aka repurposed) to help with excess waste.
Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate <16057> Disclaimer: Fresh product ingredient listings are updated periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
Wet the skin and massage over face and eyes to clear skin of dirt and makeup, then rinse. Use daily, morning and night. Special note: It’s ophthalmologist-tested to be suitable for sensitive eyes and contact lens wearers and helps to remove stubborn eye makeup—including mascara!
Wet the skin and massage over face and eyes to clear skin of dirt and makeup, then rinse. Use daily, morning and night. Special note: It’s ophthalmologist-tested to be suitable for sensitive eyes and contact lens wearers and helps to remove stubborn eye makeup—including mascara!
Follow with Kombucha Antioxidant Facial Treatment Essence for smooth, luminous skin.
Step 1 Cleanse
Current Product

Soy pH-Balanced Hydrating Face Wash

150 ml / 5 fl oz-Full Size
(5542)
$39.00
Other Sizes Available
A gentle face cleanser proven to instantly soothe visible redness & hydrate while supporting skin’s moisture barrier for a healthy look over time.
Step 2 Tone

Rose & Hyaluronic Acid Deep Hydration Toner

250 ml / 8.4 fl oz-Regular
(1111)
$48.00
Other Sizes Available
A hydrating toner with damask rose and hyaluronic acid that strengthens skin’s barrier & infuses deep hydration for visibly refined pores & soft skin.
Step 3 Protect

Kombucha Antioxidant Facial Treatment Essence

50 ml / 1.6 fl oz-Kombucha Reno 23
(1667)
$39.00
Other Sizes Available
This antioxidant prep step essence deeply penetrates 20+ surface layers* to boost luminosity, hydration & the effectiveness of your skincare ritual.

*instrumental test, 31 subjects

Step 4 Moisturize

Rose & Hyaluronic Acid Deep Hydration Moisturizer

50 ml / 1.6 fl oz-Regular
(2506)
$46.00
Other Sizes Available
Our best-selling moisturizer with damask rose that works all day to strengthen skin’s barrier while infusing deep hydration for dewy, plump skin.

or add the full 4 step routine

What’s the importance of a healthy moisture barrier and how does Soy Face Cleanser support it?

The key to a healthy look is a strong barrier (or moisture barrier) that retains water in your skin. It’s important to use a gentle cleanser that won’t strip skin of essential moisture. We formulated this cleanser specifically to be hydrating and respect skin’s natural pH. In a group of nearly 200 adults of all ages, genders, skin tones, and types—including people with sensitive skin,* 97% felt Soy Face Cleanser did not strip their skin of moisture.** The formula was also proven to not disrupt the skin’s pH—which helps to maintain skin moisture barrier function***, aka keep it working at its best. *skin types normal, dry, oily, combination,; skin tones tested using the Fitzpatrick scale
**self-assessment, 122 subjects, 4 weeks
***instrumental test, 11 subjects

What is the benefit of cleansing consistently?

Cleansing is the first, and most important, step to skin looking and feeling healthy. You should cleanse twice a day, every day for the best results. Before you go to sleep, it’s important to remove makeup and other impurities (dirt, oil, etc) that skin accumulates throughout the day. When you wake up, you cleanse to ensure impurities (excess sebum from temp changes) are cleared away. Consistently cleansing also helps with long term results. After consumers used Soy Face Cleanser twice a day for four weeks, 92% saw visibly refined pores,* 87% saw an improvement in appearance of imperfections,* and 92% noticed a brighter complexion.*
*self-assessment, 122 subjects, 4 weeks

Why do I want my cleanser to be indulgent?

At fresh, we believe products that feel good work better. First off, if we make cleansing a pleasurable experience, you’ll want to do it consistently, twice a day. But we also believe our skin and senses are intertwined. That's why we obsess over the texture, scent, and skin-feel of every product and are exploring how sensoriality may link to stronger benefits.

Is Soy Face Cleanser suitable for around the eye area?

Yes, Soy Face Cleanser is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers. The extra-gentle gel formula also helps to remove stubborn eye makeup—including mascara!