Our Difference

What's Your Skin Craving Today?

At fresh, we believe your skin is a living organ with ever-changing needs depending on where you live, the time of year, or even the day. You know how sometimes you feel like richer foods and other times lighter veggies? It’s because your body has cravings—and the same goes for your skin. That’s why we create products that can be used in any combination and have a mask for every mood. Listen to your skin. It will tell you what it wants—in any given moment. And we’ll tell you what works.

Mask Your Way, Every Day

We believe so much in masks that we want you to have more than one, and we created these categories to show you how to use them together. There are three main moments for masking: prepping to maximize your routine, enhancing for instant self-care, and overnight for addressing concerns while you sleep. To make a custom ritual, pick one from each and apply in that order.