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“In the early ’90s, there was a buzz about the health benefits of soy, but there wasn’t much talk about its effects on the skin. We researched the natural ingredient for a few years and introduced soy to the beauty market in 1999. As our first venture into skincare, the Soy Collection continues to hold a special place in our hearts.”
―Lev Glazman and Alina Roytberg, fresh founders
Soy Proteins
Helps maintain skin elasticity
Cucumber Extract
Aids in soothing the skin
Rosewater
Notable for its calming and balancing properties
Explore the Collection
Our best-selling face wash with soy proteins that cleanses and removes makeup—without stripping the skin—in a limited-edition 20th anniversary size.
$44
Soy Face Cleanser: gently wash away the day's dirt, grime & makeup
Black Tea Kombucha Facial Treatment Essence: protect from pollution & boost luminosity
$38
reported it thoroughly removed face makeup
felt their skin was more supple
said it soothed and softened the skin
*self-assessment on 29 subjects for 4 weeks
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