Soy Collection

Why Soy?

“In the early ’90s, there was a buzz about the health benefits of soy, but there wasn’t much talk about its effects on the skin. We researched the natural ingredient for a few years and introduced soy to the beauty market in 1999. As our first venture into skincare, the Soy Collection continues to hold a special place in our hearts.”

―Lev Glazman and Alina Roytberg, fresh founders

Ingredients That Work


Soy Proteins

Helps maintain skin elasticity


Cucumber Extract

Aids in soothing the skin



Notable for its calming and balancing properties

Explore the Collection

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Black tea Newness Eye Serum Image

Soy Face Cleanser 20th Anniversary Limited Edition

Our best-selling face wash with soy proteins that cleanses and removes makeup—without stripping the skin—in a limited-edition 20th anniversary size.


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How to Use

  1. Squeeze into damp hand
  2. Massage in circles to remove makeup and impurities
  3. Rinse with water for clean, supple skin
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Your Daily Essentials

Soy Face Cleanser: gently wash away the day's dirt, grime & makeup

Black Tea Kombucha Facial Treatment Essence: protect from pollution & boost luminosity

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Why Our Cleanser is #1

  1. Effectively cleanses and removes makeup
  2. Leaves skin feeling supple
  3. Soothes, softens, and balances skin


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The Proof

Soy face cleanser


reported it thoroughly removed face makeup


felt their skin was more supple


said it soothed and softened the skin

reported it thoroughly removed face makeup

felt their skin was more supple

said it soothed and softened the skin

*self-assessment on 29 subjects for 4 weeks


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