Your Perfect Nighttime Skincare Routine

4 min read

Expert Advice

The nighttime ritual for the skin you've always dreamed of.

Light blue silhouettes of 7 fresh beauty products on dark blue background

Carve out some me time at the end of a demanding day with your evening skincare ritual – the place where skincare and self-care meet. Set the tone with a relaxing playlist and the calming scent of a candle, and indulge in a soothing face massage with luxurious fresh bestsellers.


With so many products on the market, it can be challenging to know which to use in the morning and which to reserve for the night. Here are our expert tips for an evening routine featuring popular fresh products designed to address any skin concern you might have.

Cleanse the day away

Whether it’s in the morning or evening, every skincare routine should begin with a thorough cleanse. Washing your face after a long day is essential to your skin's health and regeneration process, plus it improves the absorption of your nighttime skincare products. Enter the role of a gentle makeup-removing cleanser, such as the Soy pH-Balanced Hydrating Face Wash. Not only does the iconic soy face cleanser effectively erase makeup, it also purges dirt, impurities, and excess oils while ensuring your skin retains its natural hydration. With this, your face is primed and ready to embrace any nighttime treatments you’re going to apply.


Tone it up

Facial toners play a dual role by removing any leftover impurities after cleansing while delivering the benefits of skin-loving ingredients. The Rose & Hyaluronic Acid Deep Hydration Toner is an alcohol-free skincare solution that combines pore-minimizing capabilities with the moisturizing power of hyaluronic acid. Simply shake out a few drops onto a cotton pad and gently swipe across your face. Fresh Rose Deep Hydration Facial Toner not only hydrates but also envelopes you in a soothing floral fragrance – scientifically proven to induce relaxation – making it an ideal choice for your bedtime ritual.


Optimize your overnight routine

Consider facial essence as the secret elixir to elevating your evening skincare routine. Imagine it as an enhancer for your existing treatments, amplifying the efficacy of your other serums and moisturizers, and ensuring you extract maximum benefits from them. Kombucha Antioxidant Facial Treatment Essence is instrumental in minimizing the impacts of oxidative stress, which often shows up as dry, uneven, dull skin. By incorporating kombucha essence into your routine, you welcome mornings with a complexion that's radiant, smooth, and refreshed. Its application is effortless – just pat onto your skin and enjoy its effortless absorption.


Include some extra kindness

While you sleep, your skin undergoes a natural rejuvenation process, recovering at twice the speed compared to in the daytime. This means that nighttime presents an ideal window for the application of potent skincare products. Serums, in particular, are highly effective thanks to their thin consistency that allows deep skin penetration, enabling the active ingredients to perform their magic.


The Lotus AHA Gentle Resurfacing Serum is innovatively designed to softly yet effectively resurface the skin throughout the night. Its blend of AHAs – glycolic acid and citric acid – work in synergy to exfoliate the skin, promoting a smooth, even tone and texture. Polyglutamic acid is also included to guarantee moisture retention, ensuring your skin feels luxuriously hydrated. Smooth 2 - 3 pumps of the fresh Lotus Serum over your skin, proceed with your eye treatments and finish with a moisturizer.


Total eye care in one step

The skin surrounding your eyes is 10x thinner than that on the rest of your face, which underlines the need for a hydrating treatment specifically designed for this fragile area. An all-rounder eye cream like Black Tea Age-Delay Eye Cream can be a game-changer, minimizing the appearance of dark circles, puffiness, and fine lines. A minuscule amount, about the size of a grain of rice, applied around the eye region is all it takes. With hyaluronic acid as a potent ingredient, it aids in moisture retention, leaving your eye area looking refreshed and rejuvenated.


Add an overnight mask

Complete your evening skincare ritual with an overnight mask which acts as both your evening moisturizer and a potent treatment. These overnight formulas are similar to rinse-off masks, except that you apply them at the end of your routine and wash them off the next morning, rather than applying and washing them off before applying essences and serums.


For those with sensitive skin, choose the fresh Floral Recovery Calming Mask. This soothing mask is packed with floral extracts that alleviate, calm, and diminish visible redness, and squalane that aids in softening and balancing skin.


To combat the initial signs of aging, like fine lines and dull skin, Lotus Youth Preserve Dream Night Cream is your go-to. This light facial moisturizer is proven to minimize signs of fatigue, helping you always appear well-rested and revitalized.


If you're looking for a lifting effect, apply Black Tea Firming Peptide Overnight Mask. This age-defying mask tightens facial contours as you sleep, ensuring you wake up with a firmer, more defined look.


For intense hydration throughout the night, the Rose Deep Hydration Sleeping Mask delivers continuous moisture through hyaluronic acid, leaving your skin looking plump and dewy.


For the ultimate anti-aging nourishment, reach for Crème Ancienne White Truffle Overnight Mask for intensive skin recovery after just one use. Simply apply a thin layer and leave it on overnight to wake up with well-rested, supple-looking skin.


Treat your lips to some love

The absence of oil glands in your lips makes them susceptible to dryness, cracking and discomfort. To combat this, a nourishing lip mask like the best-selling Sugar Recovery Lip Mask Advanced Therapy is your ideal solution. Specifically designed to rejuvenate the appearance of extremely dry lips, this lip mask works its magic overnight, ensuring you wake up to smooth, plump-looking lips each morning.


Soften & soothe the rest of your body

Wrap things up by giving the rest of your body some TLC. fresh’s Milk Body Lotion is a luxurious, quick-absorbing formula that's "pyjama-proof" so it won't stick to your clothing post-application. It delivers a spa-like fragrance while ensuring your skin retains its suppleness, smoothness, and hydration for up to 24 hours. Spend a few minutes massaging it into your skin, from chest to toes, before jumping into bed.


fresh products for every skin type, need, and season

Your evening skincare ritual allows you to decompress while tending to the health and appearance of your skin. In the morning, you’ll have a slightly different routine that prepares and protects your skin for the day ahead. Discover all you need to curate a tailored routine with fresh.


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