A Journey in Scent

At fresh, we know that your personal scent encapsulates your essence and the evolution of your identity. Our exclusive signature fragrance collection initiates a journey of the senses, inspired by the aroma of natural ingredients. The magic begins with you — a merging of your unique aura with our best perfumes to bring to life a distinct fragrance that's true to you.

While the other senses travel complex neural pathways, your olfactory experiences are directly linked to the region of your brain governing memory and emotion — the hippocampus and amygdala. These neurological pathways are why certain scents become inextricably tied to our memories and the emotions they elicit.

Since the beginning, fragrances have been essential to the fresh story. Co-founder Lev Glazman was always enchanted by the evocative nature of scent and its ability to transport us to moments in time. He recalls a pivotal experience: "My mother was brave enough to go to a black market and buy a smuggled fragrance,” he says. “When she opened that box in front of me and put the fragrance on herself, she transformed, but I transformed, too. This is where the seed was planted in my soul.”

Today, fresh’s cherished line is celebrated for its light, natural aromas that range from vibrant citrus and florals to sumptuous, fruity, and woody notes.

Fragrance layering

The selection of perfumes in the fresh collection envelops you with every spritz. And there's no need to settle on a single scent: our perfumes are designed to stand alone and to be paired – a concept that allows you to curate a personal aura. Each scent combination achieves a uniqueness as individual as the wearer, as no fragrance settles identically on any two people.

Mastering the art of fragrance layering begins by applying the “heavier” fragrance first — characterised by notes of wood, musk, or fruit. The placement of each scent is deliberate — placing different scents in different locations avoids co-mingling and instead encourages olfactory harmony. Some wearers may choose a morning application of one scent and a touch-up with another selection later in the day.

Welcoming Lily Jasmine Eau de Parfum

Our latest creation, the Lily Jasmine Eau de Parfum, enters the stage this season, embodying the spirit of renewal and boundless potential. This floral perfume fragrance from our fragrance shop offers the beauty of a bouquet of wild lilies, laced with the essence of spring muguet, jasmine sambac, and lavender. Just as the scent is an embodiment of new beginnings, so too was Lev's experience in its making, recollecting the vision of fields of blooming lilies filling the air during a late spring breeze.

Lily Jasmine's cheerfulness stands strong on its own but also pairs beautifully with other fresh scents. For a grounding touch, Lev suggests pairing it with Hesperides Grapefruit Eau de Parfum, or for a woody complexity, complement it with Cannabis Santal Eau de Parfum. To enhance the fragrance narrative, Lily Jasmine can also be interwoven with products from fresh's scented bodycare collection, such as the new Rose Morning Body & Hand Wash and Body Lotion, culminating in a full-bodied floral signature.

A fresh fragrance for every occasion

Curate your scent with our signature collection of fragrances.

Citron de Vigne Eau de Parfum

Take a trip to the Champagne vineyards of France with this sparkling citrus scent. The clean, effervescent fragrance features warm notes of neroli, pinot accord, and sandalwood.

Cannabis Santal Eau de Parfum

A seductive blend of cannabis, patchouli, and vetiver inspires a sense of seduction and sensuality with its woody notes and citrus sparkle.

Hesperides Grapefruit Eau de Parfum

Imagine the warmth of an Italian summer every time you apply this crisp citrus medley. Enjoy the clarity of an early afternoon burst of refreshing energy.

Rose Morning Eau de Parfum

Another fresh floral fragrance, Rose Morning, infuses the air with the romantic notes of Bulgarian rose, peach blossom, and musk for a velvety-smooth start to your day.

Sugar Lemon Eau de Parfum

This elusive citrus scent uplifts and enlivens with its zesty lemon accord and comforting caramel notes.

Sugar Lychee Eau de Parfum

Create moments of serenity throughout your day with this lusciously sweet lychee ensemble, infused with notes of amber and sandalwood to warm your soul.

Express yourself fully when you buy fragrance from fresh.