Freedom, Reimagined


fresh partners with Singapore’s leading online female fashion retailer Love, Bonito, to spark conversations around how ladies reimagine freedom in their lives through fashion and skincare. ​

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At the heart of this collaboration lies the joint belief that Freedom, Reimagined, is essential to feeling comfortable in your own skin. Reimagine a life filled with freedom, resilience, and luminosity.


fresh and Love, Bonito believes that you are the most comfortable in your skin when it feels good and cared for.​

Women Of Inspiration 

We partner with three women whose stories have been an inspiration to both brands and embody the values of the collection. 

"FREEDOM is living by your own rules and feeling unbounded.

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I use Rose Deep Hydrating Balancing Emulsion in my skincare routine to provide my skin with a weightless layer of deep hydration. Devynn Padded Crop Tank (White) from Love, Bonito allows me to feel comfortable while being stylish. Both products allow me to feel confident and free."

Charmaine Seah-Ong is a mum of three and the co-founder of Elementary Co​.

Shanti Pereira is a Singaporean National sprinter and the first Singaporean women to win the sprint double at the 2023 SEA Games.

“LUMINOSITY is knowing that only you have the power to determine what happens on your journey.

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I choose Kombucha Antioxidant Facial Treatment Essence as it helps me to achieve my skincare goal of smooth, glowing and luminous skin, while the Elorie Padded Jersey Crop Camisole from Love, Bonito fits me perfectly.

Both are essential in helping me to feel confident and comfortable in my own skin."

“RESILIENCE is the fierce determination that refuses to be defined by circumstances.​


I added Tea Elixir Serum into my skincare routine to help my skin to resist life stressors and bounce back to its healthy, glowing state. Zielle Padded Square Neck Crop Tank (White) from Love, Bonito allows me to embrace my natural curves and move freely. I am recharged with a sense of resilience and inner strength that empowers me to face any challenge with grace and confidence."

Charlene Chew is a burn survivor and calisthenics coach.

Take Home Your Fresh Gifts

Spend $120 at either fresh or Love, Bonito Boutiques and receive:



  • A Limited-edition Rose Morning Fragrance & Scented Clothes Freshener Kit​
  • A 5-piece fresh Essentials Kit​
  • A $5 fresh or Love, Bonito voucher, redeemable in-store or online for the next purchase

Pampering Hand Ritual

Be treated to an indulgent 10-min hand pamper that drenches your skin with our fresh favourites for deeply hydrated, smooth and glowing skin. ​

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Available at Love, Bonito 313, ION and Funan between 5pm to 9pm on Fridays, and from 12pm to 9pm on Saturdays and Sundays on the following dates: ​

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14 (Fri) – 16 (Sun) July 2023​

21 (Fri) – 23 (Sun) July 2023​

28 (Fri) – 30 (Sun) July 2023