Lev Glazman, fresh founder:
To me, the rose represents a true beauty. The way it looks, the scent, and the benefits that rose has. There is nothing like rose, one of the most incredible flowers that nature produced. It's been used for centuries in beauty rituals across many different cultures.
Our roses come from Turkey, Morocco, and Bulgaria. They treat rose with a lot of love. It's just part of their culture. It's something that they’ve specialized in for generations. They fluff up the roses in order for them to get more oxygen. It looks like an ocean of rose petals. The air is intoxicated by the rose smell. The petals are separated and the distillation process starts.
Our Rose Deep Hydration Oil-Infused Serum has a bi-phase that's a combination of water and oil. In the water phase, rosewater and damask rose extract help to soothe and hydrate the skin. In the oil phase, rose flower, rosehip, camelina, and squalane deeply hydrate your skin and give you nourishment. All you need to do is just shake the bottle and when mixed together, it really strikes the perfect balance and it absorbs very fast into your skin. Our whole Rose Collection gives your skin the dewy, nourished, more plump, deeply moisturized complexion.
Rose Deep Hydration Oil-Infused Serum
It's the fastest way to dewy skin. Our first-ever oil-infused serum contains two potent phases to deliver both deep hydration and nourishment—all in a silky, water-light texture that absorbs effortlessly.
Explore the Collection
Shake Up
Deep Hydration
"All you need to do is just shake the bottle, and when the phases mix, they strike the perfect balance of water and oil."
--Lev Glazman, fresh co-founder
1
Shake well to mix the water and oil phases
2
Drop to dispense onto palms
3
Gently pat on the skin from center outward
Our Process
ROSEWATER
Known for its balancing, cooling, and astringent properties, rosewater helps to calm and soothe all skin types.
DAMASK ROSE EXTRACT
This multifunctional botanical extract works to improve hydration, leaving skin smooth, supple, and dewy.
ROSE FLOWER OIL
Rose ingredients - rose flower oil
Especially beneficial for dry skin, this oil distilled from the rose bud helps to hydrate, tone, soothe, and balance.
Our Obsession Continues…
One of the most recognizable flowers across cultures, the rose has been the basis of beauty rituals for centuries. Ancient Roman courts were decorated with garlands to stimulate the senses, and queens from Cleopatra to Marie Antoinette used it for perfume.
Our co-founder Lev Glazman has always been captivated by the beauty of rose: the way it looks, its intoxicating smell, and the many benefits it has on the skin.
