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Read the transcript

Lev Glazman, fresh founder:

To me, the rose represents a true beauty. The way it looks, the scent, and the benefits that rose has. There is nothing like rose, one of the most incredible flowers that nature produced. It's been used for centuries in beauty rituals across many different cultures.

Our roses come from Turkey, Morocco, and Bulgaria. They treat rose with a lot of love. It's just part of their culture. It's something that they’ve specialized in for generations. They fluff up the roses in order for them to get more oxygen. It looks like an ocean of rose petals. The air is intoxicated by the rose smell. The petals are separated and the distillation process starts.

Our Rose Deep Hydration Oil-Infused Serum has a bi-phase that's a combination of water and oil. In the water phase, rosewater and damask rose extract help to soothe and hydrate the skin. In the oil phase, rose flower, rosehip, camelina, and squalane deeply hydrate your skin and give you nourishment. All you need to do is just shake the bottle and when mixed together, it really strikes the perfect balance and it absorbs very fast into your skin. Our whole Rose Collection gives your skin the dewy, nourished, more plump, deeply moisturized complexion.

Rose Deep Hydration Oil-Infused Serum

It's the fastest way to dewy skin. Our first-ever oil-infused serum contains two potent phases to deliver both deep hydration and nourishment—all in a silky, water-light texture that absorbs effortlessly.

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Deep Hydration Meets Nourishment
Rose pedal close-up
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Our first-ever oil-infused serum contains two potent phases to deliver a balance of deep hydration and nourishment.
Liquid formula close-up
and oil
The liquid formula features a precise ratio of water and oil—the essentials for healthy-looking, moisturized skin.
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This silky serum nourishes like a facial oil with a water-light, next-gen texture that absorbs effortlessly.

Shake Up

Deep Hydration

"All you need to do is just shake the bottle, and when the phases mix, they strike the perfect balance of water and oil."

--Lev Glazman, fresh co-founder

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What is an oil-infused serum?
A liquid formula that nourishes like a facial oil but has a water-light texture that absorbs effortlessly into the skin.
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Why does it have two phases?
Our Rose Oil-Infused Serum contains two distinct components that when shaken together transform into one effective formula.
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Will this leave my skin oily or break me out?
No! This formula is non-comedogenic so it won't clog your pores.

Our Process

Our Obsession Continues…

One of the most recognizable flowers across cultures, the rose has been the basis of beauty rituals for centuries. Ancient Roman courts were decorated with garlands to stimulate the senses, and queens from Cleopatra to Marie Antoinette used it for perfume.


Our co-founder Lev Glazman has always been captivated by the beauty of rose: the way it looks, its intoxicating smell, and the many benefits it has on the skin.

Our obsession continues... rose close-up Explore