A fresh Face Mask for Every Occasion

3–4 min read

Skincare Education

From cool and calm to lifted and sculpted, there’s a mask for your needs.

Bird's eye view of fresh face masks of varying textures

When you need a little extra boost, fresh’s face masks come in a variety of formulas, each designed to target specific concerns—from lifting and firming to calming and replenishing. Let's look at the best masks for a range of occasions, whether you're preparing for a special event or treating yourself to a night in.

Bridal prep

You’ll reminisce on your bridal glow for decades to come, which makes adding a face mask to your skincare ritual an essential part of your pre-wedding skincare prep. Unlike chemical exfoliation and active ingredients like retinoids, a face mask can be used closer to the big day for radiant-looking skin. For this occasion, we recommend the Sugar Face Polish Exfoliator, a two-in-one face mask and scrub that buffs, refines, and hydrates skin. This product is formulated with brown sugar crystals and strawberry seeds to buff away rough patches, plus a selection of nourishing oils that soften and smooth the skin while delivering a sweet citrus scent.


For best results, use three to four times per week during your pre-wedding prep, and apply up to two days before the big day.


Date night

If you're preparing for a date, you’ll want your complexion to be dewy, velvety, and luminous. Whether you have the first-date jitters or you're reconnecting with your partner after a busy week, the mask for the job is our Black Tea Instant Perfecting Mask. Known for its cloud-like, whipped texture, this advanced treatment melts into the skin, instantly and visibly softening and smoothing for a long-lasting glow. This toning mask revitalizes your complexion for a boost of radiance.


Girls night

Getting ready for a night with the girls? Maybe you're hitting the town for an evening of cocktails and dancing, or perhaps you have a much-needed charcuterie and movie night planned. Either way, a great way to begin (or end) a night with your best friends is with our Rose Face Mask. Infused with real rose petals suspended in a silky gel, this sensorial mask provides instant hydration, gently soothing, toning, and softening your skin with a cooling sensation. Made with rosewater, aloe vera gel, and cucumber extract, skin is left calm and plump. Plus, it's suitable for all skin types.


Self-care ritual

Some days call for a night in with a long bath and a good book. On these occasions, you can elevate your evening with our Floral Recovery Calming Mask. The perfect addition to your self-care ritual, this floral-powered overnight face mask delivers the potent properties of passion flower, cornflower, cherry blossom, and peony extracts to calm skin and reduce visible redness, uneven skin tone, and rough texture. Added vitamin C and squalane help to deliver a visibly brighter and smoother-looking complexion come morning.


After a late night

From working overtime at the office to late nights out on the town, when you’ve pushed back your bedtime, you’ll want to treat your skin to a nourishing recovery mask. Cue the Lotus Youth Preserve Rescue Mask—a mask that provides gentle exfoliation to combat visible signs of dull, rough, uneven skin. Crafted with age-defying super lotus, comforting polyglutamic acid, smoothing and refining kombu seaweed flakes, and protective okra fruit extract, this gentle formula visibly boosts radiance after just one application so you can work and play hard without giving anything away.


Post workout

Regular exercise ensures your body and mind stay in tip-top condition, but all that sweat can wreak havoc on your skin. The solution lies in our Umbrian Clay Pore-Purifying Face Mask—a non-comedogenic, mineral-rich formula that deeply cleanses the skin without over-drying it. This 3-in-1 formula can be used daily as a deep cleanser, regularly as a mask, or as-needed as a spot treatment. Made with Umbrian clay, toning lavender water, soothing chamomile oil, and calming sandalwood oil, it balances skin, controls shine, and minimizes the look of pores, making it the perfect addition to your post-workout ritual.


For next-day perfection

When you're pressed for time but want to wake up looking your best, reach for the Black Tea Peptide Firming Overnight Mask. This firming face mask works while you sleep for a tighter, more lifted look when you wake. Say goodbye to visible signs of stress and fatigue and hello to balanced, sculpted-looking skin.


Discover more fresh favorites

From everyday essentials to luxury indulgences discover the wide range of skincare, lip care, and bodycare products available at fresh. Made from a collection of carefully selected plant-based ingredients to meet your skin's every need, you’ll find products perfectly suited to your skin type and goals.

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