At fresh, we believe in healthy skin. The fresh promise is our unwavering commitment to deliver products that are effective, sensorial, and safe. It’s our pledge that we will never compromise on the quality and experience of our products.
Fresh adheres to the strictest safety requirements worldwide. At our world-class laboratory, over 200 scientific experts explore new ingredients, technologies, testing methods, and formulation techniques. We do whatever it takes, even if it means 6 years to develop a single product.
And of course our skincare is formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicones D4 & D6, alcohol, hydroquinone, triclosan, and triclocarban. In fact, we ban hundreds of ingredients and regularly update this list.
We do all of this because we respect your skin. And we promise we always will.
We formulate with natural active ingredients, using advanced technology to obtain the most potent part of the plant and maximize its performance on the skin.
Once the ingredient is obtained, we conduct efficacy tests to determine the exact level that delivers the highest performance possible while being safe.
Our final product claims are scientifically proven by multiple evaluations that range from measured tests to consumer panels. If we don’t get the results we want, we start over.
Every formulation is driven by our belief that beauty should be indulgent as well as effective. From a unique texture to a transporting scent, we push boundaries and won’t stop until we get it right—even if it means countless trials.
We find inspiration near and far, using it to transform the ordinary into the extraordinary. A trip to the market sparked the concept of a “jam mask” resembling orange marmalade, while the idea of infusing real rose petals in skincare came from Balinese spa rituals.
Our products ignite the senses with the way they look, smell, and most importantly feel—both on your skin and in your heart (we call this the sixth sense!).
We comply with the most stringent worldwide regulations and ban hundreds of ingredients in our formulas. In some cases, we’ve identified and banned toxic substances 13 years earlier than the regulations.
Before we even start formulating, each ingredient is researched and tested an average of three times by a team of toxicologists, dermatologists, chemists, biologists, and regulatory experts.
Once all ingredients are validated, we develop the formula, and the final product undergoes another round of safety testing involving the same experts. This process can take more than two years for each product.