The Journey of Our Signature Scent Collection

Your scent of choice should captivate your persona, aspirations, and the promise of who you are to become. The fresh signature fragrance collection offers sensory journeys, inspired by the essence of natural ingredients. It is you, the wearer, who enlivens the scents from our fragrance shop, bringing an extraordinary, unique presence into form.

Remarkably, our olfactory sense bypasses conventional neural pathways, reaching brain areas linked to memory and emotional processing — the hippocampus and the amygdala. This neural shortcut may be why fragrances are so profoundly linked to our most memorable and emotional moments in life.

From its inception, fragrance has formed part of fresh's legacy. Co-founder Lev Glazman was captivated by how scent’s evocative nature can transport a person to a distinct point in time. Lev's seminal experience with fragrance sowed an indelible passion within him. “My mother was brave enough to go to a black market and buy a smuggled fragrance,” he says. “When she opened that box in front of me and put the fragrance on herself, she transformed, but I transformed, too. This is where the seed was planted in my soul.” This encounter blossomed into the fresh fragrance collection, adored for its lightweight, refreshing smells that span the realms of citrus and florals to fruity and woody notes.

Fragrance layering

A few mists of fresh’s signature fragrances will envelop your senses, inviting you to dwell within the realms of aromatic bliss. Select a singular scent or dabble in the art of fragrance layering — our term for pairing multiple scents concurrently. The aura created from a layered combination is as unique as its wearer, as every fragrance adopts a sui generis scent on the skin.

Fragrance pairing begins with applying a heavier scent — typically woody, musky, or fruity — first. Positioning each aroma at varying points — inner wrists, back of the neck, below the collarbone, or shoulders — fosters a lingering blend that uniquely interacts with your skin’s chemistry. You might choose to wear one fragrance as the day breaks and later spritz a different one.

Introducing our newest addition: Lily Jasmine Eau de Parfum

In celebration of new horizons, this month, fresh welcomes Lily Jasmine Eau de Parfum to our collection of best perfumes. This fresh floral fragrance encapsulates the essence of a bouquet of wild lilies, weaving together notes of spring muguet, jasmine sambac, and lavender. The simple act of spraying Lily Jasmine conjures a world where dreams know no bounds.

Reflecting on this scent, Lev shares, "The late spring breeze filled my room and transported me to a field of blooming lilies,” he says. “Then dreamy lavender and transparent jasmine enveloped me in an embrace of new beginnings.”

Exuberant and untamed, Lily Jasmine exudes beauty when worn solo or entwined with other fresh selections. Lev suggests harmonizing it with Hesperides Grapefruit Eau de Parfum to anchor florals with a zest of citrus or Cannabis Santal Eau de Parfum to impart a floral essence to the woody notes. Elevate your sensory escapade by coupling Lily Jasmine with fresh’s scented bodycare, such as the new Rose Morning Body & Hand Wash and Body Lotion, enveloping you in an enchanting floral array.

A selection of scents

Create your own signature aura with our selection of scents.

Citron de Vigne Eau de Parfum

The essence of vitality, inspired by the vineyards of France’s Champagne region, Citron de Vigne, is an exhilarating blend that captures the spirit of sun-drenched citrus groves.

Cannabis Santal Eau de Parfum

The captivating allure of Cannabis Santal marries the unexpected with tradition. This intriguing scent creates a sensuous yet sophisticated aroma.

Hesperides Grapefruit Eau de Parfum

Vibrant and zesty, Hesperides Grapefruit epitomizes the refreshing scent of citrus orchards at dawn. This scent is a homage to the uplifting aroma of grapefruit, perfect for daily wear.

Rose Morning Eau de Parfum

Step into a dew-kissed morning in a lush rose garden with the enchanting Rose Morning floral perfume fragrance. This pure, refreshing, and intimate scent wraps the senses in the elegance of nature.

Sugar Lemon Eau de Parfum

Experience an irresistible sweetness with Sugar Lemon. Sparkling with notes of Italian lemon and mandarin, this aroma gently settles into a seductive base of caramel and vanilla, offering a playful yet sophisticated scent.

Sugar Lychee Eau de Parfum

Sugar Lychee is an exotic scent that deepens into the warmth of amber and tonka bean, creating a rich, inviting base. An alluring blend of freshness and warmth.

Explore our curated collection to buy a fragrance that echoes your spirit.