Healthy Skin, Happy You: Revamping Your 2025 Skincare Routine

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Revamp your skincare routine for 2025 with helpful tips, must-have products, and simple steps for a radiant, healthy complexion all year long.

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Trying something new isn’t always easy, but, as the old saying goes, “Change can be as good as a holiday.” So, if you have been on the fence about revamping your skincare routine, now is the perfect time to start. Whether you’re looking to cut out unnecessary products and simplify your routine or you’re curious about new ingredients that could benefit your skin, a fresh start could be just what your complexion needs. Keep reading for tips, tricks, and the best skincare products to take with you while you put together your new skincare regimen.

Getting started with a new skincare routine

There’s no shortage of skincare products or advice in the modern world, so it can be challenging to know who to listen to and which product to try. The easiest way to cut through the noise is to research and stick to the basics. Here is how you can get started with a new skincare routine.


The foundations of your routine: Cleansing and moisturising

Cleansing and moisturising are the cornerstone of skincare—no routine should ever be without these two essential steps. Washing your face with a gentle cleanser removes the dirt, oil, and impurities that have accumulated during the day (or while you sleep). And, if you find the right cleanser, it purifies your skin without disrupting the skin’s moisture barrier. Following with a hydrating moisturiser will help support the skin’s natural protective barrier and lock in hydration, keeping skin soft, balanced, and healthy. You should be completing both of these steps twice a day: In the morning when you wake up, and in the evening before you go to bed.


A solid skincare routine begins and ends with these two essential products and, to make it easier for you to get started, you can find both in these skincare sets from fresh. The Awaken Radiance Set is a good starting point for anyone new to skincare, which includes our gentle Soy Face Cleanser and rejuvenating Black Tea Advanced Age Renewal Cream. Or, if your skin needs an extra dose of hydration, try the Dewy Skin Duo Skincare Set, complete with the same popular cleanser and our Rose & Hyaluronic Acid Deep Hydration Moisturiser for an extra boost of hydration.


Fewer steps don’t mean less of an impact

When you are introducing new products into your skincare routine, it’s important to understand your skin type and what your skin needs, and to select products that will work for you. This doesn’t mean that you need to overload your routine with multiple products. Overloading your skin with too many products can lead to irritation, clogged pores, and breakouts. So, instead of following complicated routines, focus on a few high-quality essentials that cater to your specific needs. You can still benefit from great results from a simple, well-thought-out routine without adding unnecessary stress on your skin.


The Dewy Days Ahead Set is a simple skincare set designed to care for the delicate skin on the face, delivering intense hydration with minimal effort. After cleansing, this three-step routine replenishes moisture and strengthens the skin barrier with ingredients like rosewater, Damask rose extract, and hyaluronic acid for plump, dewy, balanced skin without all the guesswork. This set includes fresh’s Rose Facial Toner to refine and refresh, Rose Deep Hydration Oil-Infused Serum to deeply nourish, and Rose Face Cream to lock in lasting hydration.


Protect your skin

Whether the sun is shining brightly or being blocked out by clouds, you should never leave the house without applying sunscreen. Harmful UV rays can penetrate through clouds and even windows, causing damage that leads to premature ageing, hyperpigmentation, and an increased risk of skin cancer. Wearing SPF not only protects your skin from immediate sunburns but also defends against long-term damage to the deeper layers of your skin. Incorporating sunscreen into your daily routine is one of the most effective ways to maintain healthy, youthful skin and prevent irreversible harm. Remember, SPF is not just a summer essential—it’s a year-round necessity for radiant and resilient skin.


Tips to make the most of your routine

Now that you have an idea of where to start with your new skincare routine, you can think about the luxurious add-ons that can complement your skincare routine.


Refresh your skin with an exfoliator


Exfoliating a few times a week helps sweep away dead skin cells, unclog pores, and promote cell turnover, revealing a smoother, more radiant complexion. It can also enhance the absorption of your serums and moisturizers, making the rest of your routine even more effective. If your skin is on the sensitive side, start with just once or twice a week to keep it refreshed without overdoing it.


For a gentle yet hydrating exfoliation, we recommend the Sugar Face Polish Exfoliator, a nourishing, citrus-scented face mask and scrub that is scientifically proven to deliver 24-hour hydration* for smooth, radiant skin.


Give your skin a boost with vitamins and antioxidants

Vitamins play a crucial role in maintaining a healthy, glowing complexion. Vitamin C energises dull skin, promoting brightness and an even tone, while vitamin E deeply nourishes and reinforces the skin’s protective barrier. For those looking to smooth fine lines and refine texture, retinoids—potent derivatives of vitamin A—encourage cell renewal and collagen production, unveiling fresher, more youthful-looking skin over time.


Our Black Tea Collection harnesses the power of black tea kombucha, a potent antioxidant known to fight free radicals, improve skin resilience, and maintain a luminous, youthful appearance. This unique blend helps skin stay firm, hydrated, and beautifully radiant.


Treating your skin with serums

Serums are a game-changer in skincare—they’re lightweight yet packed with potent ingredients that target specific skin concerns. Unlike heavier creams or general-purpose skincare products, serums are formulated with smaller molecules, allowing them to penetrate deeper into the skin for more effective results. Whether you want to combat dryness, brighten dull skin, or minimise the look of fine lines, choosing the right serum can transform your routine.


Start by identifying your skin's needs. Are you looking for hydration? Opt for hyaluronic acid-based serums. Need to reduce pigmentation? Vitamin C can help brighten your complexion. For anti-ageing, retinol serums are a great choice. The key is to use serums as part of a consistent routine, pairing them with complementary products like moisturisers to seal in their benefits. Layer your serums thoughtfully, starting with the lightest formula and working up to heavier consistencies. Our go-to is the Vitamin Nectar Antioxidant Face Serum, a lightweight formula with over 480,0000 nutrient-rich microbubbles that burst on the skin and deliver an essential dose of skin nutrition for an energised, healthy look.


Take some time for yourself with weekly face masks

Every now and then, we all need to take some time to ourselves; to wind down and refresh. So, while you’re taking some time out, why not treat your skin to a targeted, nourishing treatment like our Umbrian Clay Pore Purifying Face Mask, a mineral-rich face wash and clay mask suitable for all skin types? It deeply cleanses and targets shine and visible pores, without overwhelming or drying out skin. Alternatively, if you’re looking for a moisture-boosting mask, try the Rose Deep Hydration Sleeping Mask for a simple, 2-step sleeping mask designed to provide continuous hydration overnight for supple, dewy skin by morning.


Embracing healthy habits in your daily life

Taking care of your skin is about much more than the products you use. The best products in the world won’t protect your skin from an unhealthy lifestyle, so your healthy habits apply to more than just your skincare routine. Make sure you keep your body hydrated by drinking plenty of water. Maintain a healthy, balanced diet rich in fruits, vegetables, lean proteins, and healthy fats to ensure your body is getting all the vitamins and minerals it needs. Regular exercise and a consistent sleep schedule are also extremely important for a healthy life and healthy skin.


Taking on the new year as a new you with fresh

A refreshed skincare routine sets the tone for a confident and radiant year ahead. By focusing on the essentials, exploring ingredients that will work best for you, and maintaining healthy lifestyle habits, you can achieve a balanced and vibrant complexion all year long. fresh is dedicated to combining natural skincare ingredients with cutting-edge science and advanced formulations to bring our customers the very best in skincare. Here’s to embracing 2025 with fresh, glowing skin.


*instrumental test, 31 subjects

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