The Science Behind Our Milk Body Collection
Sara Anderson
Global Brand Storytelling
3–4 min read
Our luxury skincare revolution features three plant-based milks.
Centuries of ancient wisdom and traditions, combined with modern research and innovation, have culminated in the holistic approach to skincare as we know it today. From the early invention of cold cream, credited to the Greek physician Galen, to the advanced moisturizing formulations of today, how we achieve soft, hydrated skin has improved over thousands of years. Still, many of the best skincare products have evolved while honouring time-tested natural ingredients.
One such enduring beauty secret comes from Cleopatra VII, the last Pharaoh of ancient Egypt. Renowned for her political acumen and as a beauty icon, Cleopatra famously bathed in milk and honey to keep her skin soft and youthful. We now know that milk contains lactic acid, a type of alpha hydroxy acid (AHA), which acts as a gentle exfoliant, removing dead skin cells and promoting smoother, more radiant skin.
Inspired by this ancient ritual, we've created the Milk Body Care Collection, reimagining it for the modern era. Experience this collection for yourself and discover the ingredients that make it so soothing.
The Milk Body Collection is designed to nourish and comfort the skin. It features a gentle, deeply hydrating range of products, each infused with fresh’s exclusive blend of three plant-based milks.
Centella milk is nature’s skin whisperer. This calming ingredient, sourced from the centella asiatica plant, is known for its ability to strengthen the skin’s moisture barrier, promote collagen production, and soothe dry, irritated, or wounded skin — among many other benefits. To harness these benefits, we've combined hydrolyzed centella tops with nutrient-rich extra virgin olive oil, creating a soothing emulsion that mirrors the nourishing texture of milk.
Often called cica, gotu kola, or tiger grass, centella asiatica has been revered across cultures for centuries. Its amazing healing properties have also earned it the nickname “elixir of life”, and now you can experience its restorative properties with every application of our soothing formula.
Rice's 13,000-year history isn't limited to food; it's also known to be nourishing for your skin and has long been valued for its ability to enhance skin health. Rice milk is rich in vitamins B and E, minerals, and antioxidants, which help to hydrate, brighten, and protect the skin. The unique formulation of our Milk Body Collection combines hydrolyzed rice bran proteins with other soothing ingredients to maximize these benefits and deliver a diverse range of beneficial compounds to your skincare routine. Let rice milk's time-honoured benefits, backed by modern research, gently protect and comfort your skin.
Linseed's legacy spans millennia, with Hippocrates recognizing its benefits as far back as 500 BCE. Today, we harness its power for your skin. Our unique blend combines hydrophilic and lipophilic linseed extracts with extra virgin olive oil, creating a milky emulsion that supports your skin's barrier function, locking in moisture and promoting suppleness.
Add a little luxury to your skincare routine with these indulgent bodycare essentials.
Transform your daily cleanse into a pampering home spa experience with the fresh Milk Body Cleanser. This nourishing bath and shower gel boasts a lightweight, velvety texture that turns into a rich, indulgent foam, providing a truly luxurious experience. It is designed to cleanse gently without disrupting your skin’s natural pH.
Infused with our signature trio of milks, this cleanser deeply hydrates and soothes your skin, leaving it feeling exceptionally soft, smooth, and nourished. Each milk works alongside an enriching blend of ingredients to lock in moisture and enhance the skin's natural resilience. Hyaluronic acid delivers intense hydration for a plump, dewy look, while niacinamide fortifies your skin’s barrier to help retain moisture. Vitamin E’s antioxidant benefits shield against environmental stress, contributing to a healthy, radiant glow.
The Milk Body Cleanser is more than just a daily necessity — it’s a moment of rejuvenation that leaves you feeling renewed. It is also available as a convenient travel-size body wash, so you can take this hydrating experience with you wherever you go. Revel in the clean, comforting scent and creamy texture of this milk-infused body wash, and step out of your shower with glowing and revitalized skin.
Follow up your refreshing cleanse with the Milk Body Lotion for soothing, all-day hydration. This light yet deeply nourishing moisturizer is formulated to integrate seamlessly into your body care routine, offering a unique blend of benefits that elevate skin health and hydration. Plus, it’s pyjama-proof, so you can dress comfortably right after application without any greasy residue.
At the heart of this formulation is hyaluronic acid, renowned for its ability to draw and lock in moisture, keeping your skin looking plump and hydrated from morning to night. Niacinamide, a versatile skincare ingredient, refines texture, balances skin tone, and reduces the appearance of pores, leaving you with smooth, even-toned skin. This hydrating body lotion also includes vitamin E, a powerful antioxidant that shields your skin from environmental damage while aiding in repair and boosting resilience.
Complemented by the calming power of the centella, rice, and linseed milks, this lotion not only soothes and protects but also strengthens your skin’s barrier to prevent irritation. Its silky texture, infused with squalane, absorbs quickly and envelops your skin in a light, comforting fragrance. Perfect for all skin types and available with a convenient travel-size version, this lotion makes your daily routine into a moment of pure extravagance.
Elevate your hand care with our Milk Intensive Hand Cream — a sophisticated blend designed to keep up with the everyday demands of your hands, maintaining hydration and ensuring protection. Its rich blend of ingredients delivers lasting moisture that soothes dryness and helps repair damaged cuticles.
Ingredients like hyaluronic acid ensure that your skin is nourished and protected throughout the day, even after washing your hands. This all-day moisture goes beyond surface-level hydration, relying on Vitamin E to shield your skin from environmental wear and tear, while biotin supports the overall health of your skin, nails, and cuticles.
What sets this hand lotion apart is its blend of centella, rice, and linseed milks. These ingredients don't just soothe; they fortify your skin’s natural defences, ensuring lasting comfort. The cream has been deliberately designed to absorb into your skin quickly without leaving an uncomfortable greasy residue.
From soy proteins to rare flowers and exclusive clays, our collections are formulated using the most potent natural ingredients suited to every skin type and need. Whether you’re looking to cleanse, treat, or moisturize, there’s a fresh favourite that can transform your skincare routine.
Written by Sara Anderson for Fresh. Sara is a NYC-based global marketer and beauty content strategist. Sara has 12+ years of experience conceptualizing and producing original content in beauty, fashion, music, and entertainment. Sara has created content for Fast Company, Us Weekly, Birchbox, and PopCrush.com with her expertise most recently in the beauty space.