How to Build an Eye Care Routine

4 min read

Skincare Education

Your eye care routine featuring our best-selling skincare products.

Woman applies eye cream under her eye with ring finger

All about the eye area

Your eyes are more than visual receptors—they serve as emotional conduits, expressing shimmers of joy, tears of sorrow, and laughter through a mix of the two. Their endless activity calls for additional care, which is where your eye-focused skincare routine comes in.

The skin around the eyes differs from the rest of your facial skin: it’s up to ten times more delicate and features fewer oil glands. Blinking, squinting, rubbing, and removing makeup, plus factors like allergies, stress, and fatigue, can put extra strain on this area. This makes it prone to dryness and early signs of ageing.

The solution? A curated eye care regimen with fresh’s expertly designed skincare products!

The start of your eye care routine

It’s common knowledge that clean skin is the foundation of any skincare routine, which is especially important when it comes to the sensitive area around the eyes. While you may assume reaching for an intense eye makeup remover is the best way to get rid of stubborn eyeliner, waterproof mascara, and long-wearing concealer, these formulas may actually dehydrate the skin and increase sensitivity. On the other hand, ineffective formulas can lead to excessive rubbing and tugging on the skin, while neglecting the area altogether will result in irritation and impurities. So, what is the most effective way to cleanse the eye area?

Enter Soy pH-Balanced Hydrating Face Wash, a gentle 2-in-1 makeup remover and facial cleanser with a soft gel texture to nourish, hydrate, and purify the skin. Ophthalmologist-approved and enriched with soy proteins and aloe vera, this soothing formula effectively removes dirt, impurities, and stubborn makeup. It’s a top-selling product that enhances the performance of the following skincare steps:

To use:

  1. Massage a pea-sized amount around the eye area while the skin is still damp.
  2. Place cotton rounds soaked in warm water over your eyes and hold for a few seconds before slowly wiping them away.
  3. Repeat the process until the eyes are completely clean and clear.

Build your routine with eye serum and eye cream

Once you have removed your makeup and your skin is clear, you’re ready to move on to targeted eye care products. Eye serums, characterised by their light consistency and fluid texture, are designed for easy skin penetration, effectively delivering key ingredients to target areas. Their fast absorption allows you to pair them with eye creams for enhanced nourishment and additional benefits. The combination of White Truffle Eye Serum and Crème Ancienne Eye Cream is one of our favourites, offering a refreshed and rejuvenated eye region.

Customise your eye care routine by selecting products designed for your specific skincare needs.

Crème Ancienne Truffle Eye Serum is ideal for revitalising your eye area. The product offers multiple benefits, including defining, lifting, firming, smoothing lines, brightening, and visibly reducing dark circles and puffiness. It significantly improves the skin quality around the eyes, including crow’s feet and the texture of the eyelids, thanks to the white truffle extract exclusive to fresh.

If your objective is to rejuvenate the delicate eye region, Crème Ancienne Eye Cream is an excellent option. This nourishing eye cream helps soothe the skin, smooth wrinkles and crow’s feet, and enhances firmness, making it optimal for sensitive skin and post-dermatological procedures.

Want to achieve a radiant and youthful look? Lotus Youth Preserve Eye Cream is your answer. Infused with multi-action Super Lotus—ethically sourced* from Ten Mile Creek Farm in Alabama, U.S.—this cream targets the initial signs of ageing. It helps smooth fine lines, boost radiance, and minimise puffiness for a youthful, radiant look.

Black Tea Advanced Age Renewal Eye Cream is a lightweight eye cream that absorbs quickly, making it ideal for layering under makeup. It reduces the visibility of dark circles, puffiness, and fine lines while enhancing luminosity for a well-rested eye area.

A well-curated eye care routine tailored to your needs can enhance your eye area while boosting your self-confidence.

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