How to Recycle with Handle & Fresh - image header

How to Recycle with fresh x HANDLE

Imagine if we cared for the skin of the earth as we do our own...

Fresh are committed to doing our part to ensure we leave the future generation with a world that is forever fresh.

Introducing our partnership with HANDLE to recycle beauty empties

HANDLE’s mission is to increase the recycling rates and the reuse of waste packaging across the beauty sector.

Together with HANDLE, Fresh is now making it easier to recycle your beauty empties. Simply bag them up and drop them off in one of our Fresh boutiques.

HANDLE will sort, separate and find the best possible outcome for your empty beauty packaging. 

Come into one of our stores today to pick up a HANDLE collection bag and help us create a world that is forever fresh.

We'll even reward you with 20% off everything excluding sets for every bag you drop off!

How does it work?

Step 1

Step 1

Pop into one of our stores to pick-up a HANDLE collection bag.

Step 2

Step 2

Fill the bag with empty products from our list of accepted items.

Step 3

Step 3

Once full, drop the bag at one of our two London boutiques.

Step 4

Step 4

Enjoy 20% off everything excluding sets - available on the day you bring your empties.

What can I recycle?

Any Fresh packaging can be recycled with HANDLE.

If you are bringing products from another brand, please note that HANDLE accepts all types of plastic bottles, tubes, pots, lids and pumps, fragrance bottles, makeup compacts, aluminium packaging and tubes, razors (HANDLEs only), toothbrushes, makeup brushes, hairbrushes and sachets.

However, we do not currently collect electricals, glass perfume bottles, face wipes, sheet masks, or aerosols.

Fresh Boutique

Where to find us?

Fresh Monmouth,

17 Monmouth St, Seven Dials,

London, WC2H 9DP

Fresh Marylebone,

92 Marylebone High St,

London, W1U 4RD

Leticia, Fresh Head of Sustainability

"Fresh has been working hard to introduce recycled content across our plastic and glass packaging, we are certifying our paper and cardboard FSC to protect our forests and we are constantly looking for ways to reduce our impact on the environment and maximise our positive action. Fresh decided to partner with Handle as we believe our approach is aligned. We are excited about Handle’s circular approach to beauty and to offer it to our clients now in our shops in London."


“Fresh are exactly the type of brand we look to work with, those that focus not just on the use of recycled and recyclable material in their packaging, but also about what happens to that packaging once it’s been used. We work day in day out to ensure beauty packaging gets to those who can best process it, which isn’t always the case through municipal recycling routes.” 

Frequently Asked Questions

Our Commitment to Sustainability

At Fresh, we are committed to protecting our planet.

Fresh has depended on the planet - and the people on it - to create safe, effective and sensorial skincare backed by science since 1991.

Learn more about our commitments here