Imagine if we cared for the skin of the earth as we do our own...
Fresh are committed to doing our part to ensure we leave the future generation with a world that is forever fresh.
HANDLE’s mission is to increase the recycling rates and the reuse of waste packaging across the beauty sector.
Together with HANDLE, Fresh is now making it easier to recycle your beauty empties. Simply bag them up and drop them off in one of our Fresh boutiques.
HANDLE will sort, separate and find the best possible outcome for your empty beauty packaging.
Come into one of our stores today to pick up a HANDLE collection bag and help us create a world that is forever fresh.
We'll even reward you with 20% off everything excluding sets for every bag you drop off!
Step 1
Pop into one of our stores to pick-up a HANDLE collection bag.
Step 2
Fill the bag with empty products from our list of accepted items.
Step 3
Once full, drop the bag at one of our two London boutiques.
Step 4
Enjoy 20% off everything excluding sets - available on the day you bring your empties.
Any Fresh packaging can be recycled with HANDLE.
If you are bringing products from another brand, please note that HANDLE accepts all types of plastic bottles, tubes, pots, lids and pumps, fragrance bottles, makeup compacts, aluminium packaging and tubes, razors (HANDLEs only), toothbrushes, makeup brushes, hairbrushes and sachets.
However, we do not currently collect electricals, glass perfume bottles, face wipes, sheet masks, or aerosols.
Fresh Monmouth,
17 Monmouth St, Seven Dials,
London, WC2H 9DP
Fresh Marylebone,
92 Marylebone High St,
London, W1U 4RD
"Fresh has been working hard to introduce recycled content across our plastic and glass packaging, we are certifying our paper and cardboard FSC to protect our forests and we are constantly looking for ways to reduce our impact on the environment and maximise our positive action. Fresh decided to partner with Handle as we believe our approach is aligned. We are excited about Handle’s circular approach to beauty and to offer it to our clients now in our shops in London."
“Fresh are exactly the type of brand we look to work with, those that focus not just on the use of recycled and recyclable material in their packaging, but also about what happens to that packaging once it’s been used. We work day in day out to ensure beauty packaging gets to those who can best process it, which isn’t always the case through municipal recycling routes.”
HANDLE work with brands, retailers and consumers to create a closed loop system for waste beauty packaging. They help navigate a complex waste management systems to ensure materials are recycled and reused where possible.
Once collected, the packaging is sent to HANDLEs UK sorting hub and sorted into the correct waste streams.
Once in the correct waste streams they will work across the supply chain to process the materials. For plastics they sort, wash and pelletised those plastics collected that are suitable for use in new products and packaging.
All materials are tracked, traced and reported on, with partners of HANDLE required to meet their code of conduct requirements.
Simply empty out your used packaging and rinse as best as possible before sealing in the purpose-made bag and dropping it at one of our stores. Please note the return bags are made from recycled plastic and are recycled after use.
The overall purpose is to reduce pollution created by the production and disposal of plastic packaging. Plastic is a very useful resource that has created a devastating impact on the earth due to poor after life treatment. This program is designed to improve this situation by collecting and isolating waste beauty packaging in order to reduce unnecessary landfill and incineration.
At Fresh, we are committed to protecting our planet.
Fresh has depended on the planet - and the people on it - to create safe, effective and sensorial skincare backed by science since 1991.
Learn more about our commitments here