fresh’s Moisturizing Marvels

At one time or another, we’ve all fallen into a research rabbit hole looking for the perfect way to achieve a plump, dewy complexion. We’re here to help you sift through the clutter and pick out the crème de la crème of hydration heroes – the moisturizing marvels your skincare ritual has been craving.

Types of moisturizers

Hydration is the cornerstone of any good skincare regimen. Incorporating high-quality, moisturizing skincare products into your routine is crucial, but how do you choose the best ones?

There are three main moisturizing categories that your hydrating ingredients fall under: they either attract moisture, retain it, or prevent its loss from the skin. Each plays a pivotal role in achieving the well-hydrated, healthy-looking skin you’re after.

Humectants

Best-suited to: Normal, oily, or combination skin types.

Humectants are often referred to as the “moisture magnets” of skincare. These ingredients are specially designed to attract water from the surrounding environment and the deeper layers of your skin and bring that moisture to the surface, ensuring your skin remains hydrated and plump.

• Glycerin: This ingredient is known for its effectiveness in drawing moisture into the skin’s surface.
• Hyaluronic acid: Renowned for its ability to hold an astonishing amount of water (up to 1,000 times its own weight), hyaluronic acid provides long-lasting hydration and a visible plumping effect.
• Aloe vera: Best known for its soothing effects, aloe vera also excels at drawing moisture into the skin, making it a go-to for hydration and comfort.
• Sugar: An ingredient we introduced to the beauty industry as a natural hydrator, sugar is not only sweet; it’s smart, sealing in hydration for that long-lasting softness.

Learn more about humectants in skincare and the magic they work in hydrating your skin.

Emollients

Best-suited to: Dry skin or aging skin.

Emollients are essential skincare ingredients for combating dryness and giving you a smooth, supple complexion that seemingly defies aging. They work by filling in the gaps where moisture is missing, effectively smoothing out any roughness or dry skin on your face and reducing the appearance of fine lines. Popular emollients include:

• Shea butter: A hydration staple revered for its rich, moisturizing properties that tackle dryness head-on.
• Squalene: A lightweight, plant-based lipid that diligently works to prevent moisture from slipping away, ensuring your skin stays resilient.
• Ceramides: These lipids are crucial for reinforcing the skin’s barrier, strengthening it against moisture loss and helping to keep dehydration at bay

Occlusives

Best suited to: Extremely dry or compromised skin.

Occlusives are the skincare essentials that help form a gentle protective barrier on the skin’s surface, effectively sealing in moisture and reducing water loss. Here are some common occlusives:

• Petrolatum: Found in heavy creams and rich ointments, it provides a simple yet effective moisture barrier.
• Beeswax: A natural ingredient that helps maintain the skin’s hydration by locking in moisture.
• Dimethicone: A silicone derivative that prevents transepidermal water loss, preventing moisture from leaving the skin.

All-round hydration with fresh

Revitalize your skin with the Rose Deep Hydration Collection, a meticulously crafted skincare line designed to deliver intense hydration and nourishment to your skin. At the heart of the products in the rose collection is damask rose extract, a prized ingredient sourced from the Rose Valley in Bulgaria and chosen out of 200 species for its exceptional qualities. This extract not only fortifies the skin’s moisture barrier but also enhances the skin’s natural hyaluronic acid levels, ensuring your skin remains dewy, plump, and hydrated throughout the day.

The Rose Deep Hydration Toner is designed to enhance your skin’s natural defences and cleanse it from pore-blocking impurities. It’s like a refreshing drink for your skin, leaving it deeply hydrated and radiant. The facial toner’s blend of rose water and rose fruit extract works harmoniously to soften skin and refine the look of pores, ensuring your skin feels as soft as a petal and as clear as a dewdrop. Real rose petals are suspended within this hydrating formula, adding beauty and sealing in moisture to enhance skin strength.

The Rose Deep Hydration Oil-Infused Serum is a dual-phase formula that becomes a silky serum to nourish and visibly plump the skin. A few shakes are all it takes to activate the blend of rosewater, damask rose extract, and lightweight oils, delivering the essential hydration your skin needs without leaving a greasy residue. It’s designed to give your skin precisely what it needs, balancing moisture and nourishment for a soft, radiant finish.

The Rose and Hyaluronic Acid Deep Hydration Moisturizer is your trusted ally against dryness. This moisturizer leverages the strength of damask rose extract to reinforce the skin’s barrier, while hyaluronic acid provides hydration at both the surface and deeper layers of the epidermis. The result is instantly dewy skin that remains deeply hydrated throughout the day, ensuring a consistently healthy and glowing appearance.

Hydration your skin will thank you for with fresh

Your skin is unique to you, and understanding what it needs is crucial for achieving a hydrated, glowing complexion free of irritation. By incorporating these hydrating products into your routine, you’re on your way to that dewy finish you’ve been chasing.