INGREDIENTS
,
aloe leaf extract,
oat kernel extract,
witch hazel water,
activated sugar
BENEFITS
RESULTS
Clinically proven to protect against sweat and odor for 48 hours1
said it keeps their underarms feeling comforted2
agree it soothes skin2
agree it doesn't leave stains on clothes2
1instrumental test on 27 subjects
2consumer self-assessment on 62 panelists after 1st application
THE STORY
Sugar is a natural humectant known to prevent moisture loss. fresh founders Lev & Alina both grew up with sugar as a home remedy, used by their grandmothers to soothe scrapes. Seeking to pass on their shared ritual, they found a way to transform the familiar ingredient into a beauty essential.
Starting with sugar cane stock & beet root, sugar is combined with fatty acids to create an ingredient that blends more easily with skin & delivers long-lasting hydration. We call this our activated sugar—essentially, sugar made good for your skin, and proven to keep it hydrated, longer.
¹instrumental test, 11 subjects, after 1 application
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