Forever Fresh

Our Commitment to Sustainability

Our founders Lev and Alina have always been inspired by natural ingredients and cultural traditions from around the world. And fresh has depended on the planet - and the people on it - to create safe, effective and sensorial skincare backed by science since 1991.

Forever fresh is our commitment to working responsibly with communities where we source our hero ingredients. We are committed to do our part to ensure we leave the future generation with a world that is forever fresh.

Imagine if we cared for the skin of the earth as we do our own...

Our goal: To Improve our ingredient sourcing with respect to the planet and people, and make a positive impact in the communities where we source by 2030. How we're getting there: By partnering with Union for Ethical Bio Trade, the LVMH Research and Innovation Center, and local organizations to continuously improve our sourcing practices and local livelihoods where we source our ingredients. 100% of our skincare hero ingredients are traceable to their specific geographic origin.

Key Milestones

Union For Ethical Bio Trade Member. Sourcing with Respect

About Union for Ethical BioTrade

Union for Ethical BioTrade (UEBT) is a non profit association that promotes sourcing with respect. UEBT's mission is to regenerate nature and secure a better future for people. They are internationally recognized for their standard that defines ethical sourcing practices for ingredients from biodiversity.

Climate Action - Our goal: To achieve net-zero carbon emissions by 2030. How we're getting there: By setting emission reduction targets aligned with the Paris agreement and compensating the residual emissions. 84% of our fresh shops have full LED lighting

Key Milestones


Conduct Global Carbon Footprint Assessment and set reduction targets


Source 100% renewable energy for all fresh shops globally


Reduce our fresh shops and office emissions by 50%

A Fresh store seen from the street
Eco-packaging - Our goal: To ensure 100% of product packaging is made with recycled material or is recyclable by 2025. How we're getting there: By implementing a respect, reduce, replace strategy, we utilize post-consumer resources and design packaging to be recyclable to help preserve the planet's resources. 56% of our paper product packaging is certified from responsibly managed forests

Key Milestones


Ensure all innovation is eco-designed moving forward


Ensure 100% of gift set packaging is made with recycled material or is recyclable


Ensure 100% of paper product packaging is certified from responsibly managed forests

A grey coloured gift box with a cover illustrating a variety of Fresh products