Start with jelly. Scoop with dry hand & apply
to dry skin.
Transform to oil. Gently massage over eyes & face, especially where heavy makeup is present.
Now add water. Continue massaging to emulsify. Rinse thoroughly.
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soy cleansing jelly balm
makeup-removing cleansing balm
£ 37.00
A cleansing balm designed to melt away stubborn makeup, SPF, and impurities. The unique jelly texture glides onto skin without mess or crumbling, transforming from oil to milk before rinsing away clean—no harsh rubbing, foggy eyes, or tight-feeling skin.
INGREDIENTS
,
soy proteins,
chlorella extract,
oil-binding complex,
bisabolol
HOW TO USE
HOW TO USE
BENEFITS
- Removes makeup
- Cleanses without stripping
- Gentle on eyes
RESULTS
96%
removal of face & eye makeup, in 1 use1
+20%
softer skin observed after rinsing2, without residue
100%
of panelists said skin felt hydrated, smoother & balanced after 4 weeks3
95%
agreed it does not cause foggy eyes after rinsing4
1instrumental tests, image analysis, 30 subjects, after 1 use, minimum result between a water-based foundation, a waterproof mascara, and a classic mascara
2observed results, self-assessment by scoring, 33 subjects, after 1 use
3self-assessment by questionnaire, 104 subjects, after 4 weeks
4self-assessment by questionnaire, 104 subjects, after 1 use
BEFORE & AFTER
soy cleansing jelly balm
THE STORY
In the ‘90s, soy became a buzzy superfood celebrated for its incredible health benefits—and we set out to discover its potential for skin. Amino acid-rich soybeans became the star of our bestselling cleanser, shaping a cleansing philosophy rooted in replenishing (not stripping) skin.
After 3 years and 62+ formula trials, we developed a hybrid oil-in-jelly texture that suspends a targeted blend of oils in a water phase. We chose oils commonly found in makeup & sunscreen formulations, making them especially effective at dissolving long-wear, full-glam looks. The result? A cleanser clinically tested 18 different ways across 6 types of makeup and SPF, and blind tested on 160+ panelists of all skin types and tones—so you can melt it all away while still giving back to your skin.
COMMON QUESTIONS
Today’s long-wear makeup and water-resistant sunscreens don’t dissolve easily with water-based cleansers, requiring harsh rubbing and tugging on skin & lashes. We wanted to prioritize a first cleanse that targets a diverse range of impurities—which includes those you see (like mascara and foundation) and those you don’t (like pollen and dirt). Soy Jelly Balm dissolves these stubborn impurities without harsh rubbing, leaving skin feeling replenished rather than stripped or tight.
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