THE BRAND

feed your skin with fresh

Since 1991, fresh has redefined skincare by treating skin not as a surface to fix, but a living organ to nourish.

Founded by Lev Glazman and Alina Roytberg, fresh combines naturally derived ingredients with modern science to create formulas that deliver results with sensory pleasure. Inspired by nature, we unlock its potent nutrients to feed skin what it craves. We call this nutrition for your skin.

Since 1991, fresh has redefined skincare by treating skin not as a surface to fix, but a living organ to nourish.

Founded by Lev Glazman and Alina Roytberg, fresh combines naturally derived ingredients with modern science to create formulas that deliver results with sensory pleasure. Inspired by nature, we unlock its potent nutrients to feed skin what it craves. We call this nutrition for your skin.